Futura Loyalty Group Partners With Points International to Expand Array of Branded Rewards Currencies Available for Resale
Partnership paves way for US expansion into automotive vertical
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 10/25/11 -- The Futura Loyalty Group Inc. (TSX VENTURE: FUT) (the "Company") today announced that it has partnered with Points International (TSX: PTS)(NASDAQ: PCOM) to resell Points' Air Incentives product which features three of the top four frequent flyer programs in the US market. Futura has been authorized by Points to recruit and manage new car dealers and automotive service retailers anywhere in the US.
"This is a very exciting development and enormous growth opportunity for the company when you consider that there are almost 40,000 auto dealers in the US and tens of thousands of automotive service retail locations. The experience we've gained the last two and half years working with dozens of automotive service and auto dealer clients in Canada positions us very well to replicate our offering in the US market. Unlike Canada, the use of well known frequent flyer programs as a performance based marketing tool within general retail categories like automotive service and auto dealers is very underdeveloped. We believe that our turnkey, pay for performance offering featuring some of the best known and largest frequent flyer programs in the US will be well received within these two key consumer sectors." said Mark Farrell, President & CEO of The Futura Loyalty Group.
"We are very pleased to be working with Futura on this initiative" said Rob MacLean, President & CEO of Points International. "Partnering with Futura presents a great growth opportunity for our mileage sale business. Futura has a strong track record in merchant recruitment and consumer facing program management that we believe is complementary and incremental to our efforts."
About The Futura Loyalty Group
The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for North American businesses. The company offers a suite of loyalty products and services including access to five existing branded loyalty currencies. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's suite of technology products includes; member account set up interface, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding The Futura Loyalty Group, visit .
Contacts:
The Futura Loyalty Group Inc.
Mark Farrell
President & CEO
416-775-3160
Spinnaker Capital Markets Inc.
Ali Mahdavi
Partner
416-962-3300
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Datum: 25.10.2011 - 12:00 Uhr
Sprache: Deutsch
News-ID 79758
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