Celebrity Brand Perfumes Compete With Designers for Top Spot
Customer Reviews Site dooyoo.co.uk Finds Users Show Almost Equal Support for New Celebrity Fragrances and Established Designer Scents
(firmenpresse) - PARIS, FRANCE -- (Marketwire) -- 10/25/11 -- The power of celebrity continues to hold a powerful grip on consumers, as reviews on price comparison website dooyoo.co.uk have found.
A survey of the week's reviews for on the website dooyoo.co.uk have found that big names more associated with TV, pop music and film have been doing as well as some of perfume's most admired, and longest-standing, manufacturers.
The Sex And The City perfume set Lust, Eau de Parfum and Gift Set is one of the latest non-designer perfume brands to hit the market. In a review from a user this week, it was given 5(i) and described as money-saving, but less positive complements were given to the actual smell.
The remarkable success of the SATC brand, which has seen 6 television series, 2 films, and numerous fashion spin-offs thanks to the sartorial focus of the show and its four female characters, has meant that fragrance is a market in which the Sex And The City name already has value - even if that value has been earned elsewhere.
Indeed, pop stars are also proving to be extremely able perfume sales tools, and their products are having particular success at the younger end of the market.
Both Britney Spears and Beyonce have several fragrances to their names, and two version of the Britney Spears Fantasy scents received glowing 5-star reviews, described as 'brilliant' and having a 'great price'.
This isn't to say that some of the high-end designer fragrances have been overlooked. Rather, names such as Giorgio Armani and Chanel are now having to compete with celebrity fragrances which do not attempt to beat the designers on quality smell or ingredient, but do provide much lower prices.
Nevertheless, Armani Code, Giorgio Armani He and Emporio Armani Diamonds all registered warm feedback from customers this week, demonstrating that the discerning tastes of the fragrance consumer.
Indeed, the choice between designer and celebrity products is not necessarily mutually exclusive; market research suggests that many perfume wearers own several scents from different ends of the market.
About dooyoo.co.uk
is the social shopping website with a strong community that provides information regarding the online shopping experience, including reviews on products and shops, product details, prices and shop details to all online users. dooyoo's dynamic Internet platform helps consumers make informed purchasing decisions as a result of dooyoo members' collaborative commitment and involvement. The mixture of services - advice, bargain hunting and professional reviews - offers maximum comfort to everyone shopping online. The exchange of shopping tips and product reviews is the platform's special value. The dooyoo Community's collective intelligence creates up-to-date independent product evaluations of more than 1.5 million products.
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Datum: 25.10.2011 - 12:57 Uhr
Sprache: Deutsch
News-ID 79873
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PARIS, FRANCE
Kategorie:
Women's Interest
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