DGAP-News: Ströer Out-of-Home Media AG: Ströer acquires ECE flatmedia GmbH
(firmenpresse) - DGAP-News: Ströer Out-of-Home Media AG / Key word(s): Acquisition
Ströer Out-of-Home Media AG: Ströer acquires ECE flatmedia GmbH
02.11.2011 / 08:21
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PRESS RELEASE
Ströer acquires ECE flatmedia GmbH
- Outdoor media specialist extends its reach
- 1,000 screens in shopping centers complements digital network in train
stations
- More than 2,000 screens at high frequented sites in the future
Cologne/Hamburg, 2 November 2011 The Ströer Group is enlarging its
digital outdoor advertising portfolio to include shopping centers. With the
acquisition of ECE flatmedia GmbH, a ECE subsidiary and leading provider of
digital brand communication and sales promotion in shopping centers, Ströer
enhances its commitment in the field of the moving images market, that was
previously served only by TV-stations and Internet providers. The product
portfolio Ströer is offering comprises then digital moving images networks
in the 200 largest German train stations, in subways and suburban trains,
in airports and now also in the largest German shopping centers.
According to market research company GfK, the approximately 1,000 flat
screens of ECE flatmedia in the aisles and passages of 50 shopping centers
in Germany already reach around 10 million people per week. Ströer will
enhance the portfolio of advertising spots and information, combining it
with its expertise in digital advertising concepts in Munich, where all
service offerings on digital Ströer advertising media are coordinated and
centrally operated.
'We are currently seeing digitalization reshape the market: instead of
thinking in terms of TV, print, online and poster advertising, we will soon
be talking about static images and moving images in buildings or outdoors.
Yet, from my point of view the screens are no out-of-home advertising: I
regard them as the third column in the moving images market besides TV and
Internet. With ECE's screens we will reach further target groups such as
consumers with cars and we will be closer to the point of sale.
Complementing our new digital screens at Germany's major train stations and
the screens in the largest shopping centers will give us coverage well in
excess of 25 percent,' explains Udo Müller, CEO of Ströer Out-of-Home Media
AG.
Ströer Group will have installed over 1,000 moving image screens at the 200
largest German train stations by the end of the year - and that represents
a big step forward for the digitalisation of out-of-home advertising. The
media's rapid development plays a large role in this. New neuromarketing
studies show that customers seeing vivid, emotive advertising messages at
high-frequented locations like train stations or shopping centers are more
strongly influenced when making decisions about what to buy than was
previously thought.
Henrie W. Kötter, Managing Director Center Management of ECE: 'We have
successfully done pioneer work in an entirely new market for three and a
half years. Currently, regarding the strong growth of digital advertising,
we were facing the strategic decision, whether we want to participate with
ECE flatmedia also in the market outside shopping centers. I am happy, that
our engagement is paying off and that new perspectives open up by the
cooperation with Ströer AG.'
About Ströer
Ströer Out-of-Home Media AG, together with its subsidiaries, specializes in
all forms of out-of-home advertising media, from traditional posters and
advertising at bus and tram stop shelters and on vehicles, through to
sophisticated digital out-of-home advertising media. The Group
commercializes more than 280,000 advertising faces and, with consolidated
revenue of EUR 531.3m for fiscal year 2010, is the market leader in
Germany, Turkey and Poland and one of Europe's leading out-of-home
advertisers. The Company provides its customers with extensive networks for
national advertising campaigns and has been establishing the world's
largest network of out-of-home moving images with national reach since
December 2010. By the end of 2011, 1,000 high-quality screens at the 200
most highly frequented train stations will be linked up and controlled and
operated centrally from Munich. In addition, Ströer boasts a broad
portfolio of out-of-home products and sets new standards in terms of the
quality, innovation and design of advertising media and street furniture.
Ströer's street furniture has received 27 international awards. The Ströer
Group has approximately 1,700 employees at over 60 locations.
For more information on the Company, please visit www.stroeer.com
About ECE flatmedia GmbH
* Germany's largest flat screen network in premium shopping centers.
* Established in April 2008 as a subsidiary of ECE Projektmanagement
G.m.b.H. und Co. KG (Otto Group).
* Moving-image advertising in 50 malls, 25 major cities and on more than
1,000 flat screens.
* Gross reach: more than 40 million contacts per week.
* Net reach: more than 9 million contacts per week.
* Highest quality as a full-service provider with its own marketing,
production, technical support and use of best-in-class screens.
* Premium target groups with high purchasing power in high-end shopping
centers who are open and receptive to advertising and can respond
immediately to this purchase impulse while in the center.
* Reservable nationally, regionally or locally. Smallest reservable unit is
a five-second spot in one center for one week.
* Innovative medium with tailor-made solutions for each client's brand
advertising, such as a combination of a permanent logo and campaign spot on
two side-by-side screens.
Ströer press contact:Claudia Fasse
Ströer Out-of-Home Media AGDirector Group
CommunicationStröer Allee 1 D-50999 CologneTelephone: + 49 / (0)2236 / 96
45-246Fax: +49 / (0)2236 / 96 45-6246
E-mail: cfasse(at)stroeer.de
ECE press contact:
Robert Heinemann
ECE Projektmanagement G.m.b.H.&Co. KG
Director Corporate Communications
Telephone: +49/ (0)40 / 60606-6353
E-Mail: press(at)ece.de
Contact:
IR Contact:
Stefan Hütwohl
Ströer Out-of-Home Media AG
Director Group Finance and Investor Relations
Ströer Allee 1 | D-50999 Cologne, Germany
Phone: +49 (0)2236 / 96 45-338
Fax: +49 (0)2236 / 96 45-6338
E-Mail: ir(at)stroeer.de
End of Corporate News
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02.11.2011 Dissemination of a Corporate News, transmitted by DGAP - a
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Language: English
Company: Ströer Out-of-Home Media AG
Ströer Allee 1
50999 Köln
Germany
Phone: +49 (0)2236.96 45 0
Fax: +49 (0)2236.96 45 299
E-mail: info(at)stroeer.com
Internet: www.stroeer.de
ISIN: DE0007493991
WKN: 749399
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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