Sony Ericsson launches Xperia(TM) Studio for artists and creative collaborators
(Thomson Reuters ONE) -
3 November 2011, London, United Kingdom - Sony Ericsson has launchedXperia(TM)
Studio, an online entertainment platform for artists and collaborators to create
and share their most innovative content. The initiative reflects Sony Ericsson's
ongoing commitment to engage with consumers through high-quality entertaining
content to inspire them to explore their Xperia(TM) phones in new ways.
Remaking Reality:
The Sony Ericsson's Xperia(TM) Studio
invites creative thinkers, artists and
intellectuals - from collaborative
artists in Denmark to astrophysicists in Torey Kish - extreme sports
New York - to take the range of Xperia(TM) enthusiast from Brooklyn with
handsets to their absolute limits and Xperia(TM) arc
ultimately 'remake reality'. Content on
the platform will be updated at regular
intervals from the growing pool of
contributors.
Blurring the boundaries of entertainment, technology and communications:
The first phase of the project has seen collaborators from around the world use
Xperia(TM) handsets to create content in unconventional and interesting ways - a
flame-thrower camera flash, a view of the universe through the naked eye,
capturing the perfect wave, creating a song from the ambient sounds of Paris and
most recently capturing the extreme tricks preformed by a BMX crew in Brooklyn.
Each project has been video-documented and can be viewed on theXperia(TM) Studio
platform.
Collaborators from around the world:
The project underlines Sony Ericsson's heritage as an innovator that continually
strives to blur the boundaries between entertainment, technology and
communications. The first round of collaborators involved in the Xperia(TM)
Studio project includes:
* Illutron, a collaborative interactive art studio in Copenhagen
* Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University,
NYC
* Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria,
Australia
* Annabel Linquist - an artist and musician from New York
* Torey Kish - an extreme sports enthusiast from Brooklyn
For full details, please visitwww.xperiastudio.com. Xperia(TM) Studio content
is also available to Sony Ericsson communities on Facebook
(www.facebook.com/sonyericsson) and Twitter (www.twitter.com/xperiastudio).
- ENDS -
Legal
1) Facts and features may vary depending on local variant. 2) Operational times
are affected by network preferences, type of SIM card, connected accessories and
various activities e.g. playing games. Kit contents and colour options may
differ from market to market. The full range of accessories may not be available
in every market.
© Sony Ericsson Mobile Communications AB, 2011
The Liquid Identity logo is trademark or registered trademark of Sony Ericsson
Mobile Communications AB. Sony, Walkman and Zappin are trademarks or registered
trademarks of Sony Corporation. Ericsson is the trademark or registered
trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding
trademarks may be located on our website
at:www.sonyericsson.com/cws/common/legal/disclaimer.
Other product and company names mentioned herein may be the trademarks of their
respective owners. Any rights not expressly granted herein are reserved. All
terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony
Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has
brought together the best communication technologies with superior entertainment
user experiences to create its Xperia(TM) line of the 'most entertaining
smartphones' in the mobile handset industry. With its global corporate functions
in London, Sony Ericsson has sales and marketing operations in all major regions
of the world, as well as manufacturing in China, and product development sites
in China, Japan, Sweden and Silicon Valley, California. For more information,
please visit:www.sonyericsson.com/press.
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
General Press: +44 208 762 5858
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press
Press Release:
http://hugin.info/133603/R/1556768/482499.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sony Ericsson via Thomson Reuters ONE
[HUG#1556768]
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Datum: 03.11.2011 - 10:00 Uhr
Sprache: Deutsch
News-ID 83511
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