Tangibal delivers technology and creative for Gordon´s sponsorship of Pearl & Dean Arts in partnership with the Ambassador Theatre Group
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Tangibal delivers technology and creative for Gordon´s sponsorship of Pearl & Dean Arts in partnership with the Ambassador Theatre Group
Another media first event from Tangibal.
Pearl & Dean and Tangibal have collaborated with the Ambassador Theatre Group Ltd (ATG), the UK’s largest theatre group, and Gordon’s to deliver a media first to Theatregoers via a 90” projection running immediately prior to appropriate theatre performances across a range of ATG’s sites in London and the UK.
The creative produced by Tangibal Live, a division of Tangibal Group Plc, uses monochromatic projection on the theatres actual stage curtain. The creative sits seamlessly on top of the curtain so audiences have an integrated experience.
The creative can also be seen at the Tangibal You Tube channel – www.youtube.com/tangibal
Tangibal also installed the total projection infrastructure in 28 theatres across the UK. The total revenue was circa £160,000.
Dominic Berger of Tangibal stated – “We are pleased to be delivering another media first with Pearl and Dean for Gordons / Diageo and we are very excited about the potential of this advertising medium in theatres.”
It is anticipated that up to 17m cinema/theatregoers will attend the screens/shows. The Campaign commenced September 2011.
Quote from Ambassador Theatre Group
“We’re delighted to be working with Pearl and Dean and Tangibal on this exciting sponsorship deal with Gordon’s Gin, an industry first, which will be visible across our regional and West End portfolio of venues. Both companies are instantly recognisable to the UK market, demonstrating strong branding and a close association with the leisure and entertainment industry, so it’s the perfect partnership.”
Quote from Carat
“The objective of this activity is for our audience to understand the benefits of starting the night with a Gordon’s and Tonic, and to introduce the ritual in an exciting and salient way. Identifying the right connection moment allows us to align the “Shall We G&T Started” message with the experience of the first drink and theatre was the perfect environment to achieve this.”
Quote from Pearl & Dean
“Working with ATG (Europe’s largest Theatre group) presents a fantastic opportunity for Pearl & Dean to significantly expand our offering outside of our traditional cinema core. The Gordon’s campaign provides a unique opportunity for a blue chip brand to talk to two complimentary audiences in a fun and engaging manner. Once again Tangibal has delivered a unique piece of creative and another media first.”
-ENDS
About Tangibal:
Formed in 2008, Tangibal Group Plc- The Alternative Out of Home Media Company - has established itself as a vision leader in interactive media and experiential advertising. Our goal is to deliver solutions that entertain, inform and motivate. See www.tangibal.com for more information
Further information about the company can be found at www.tangibal.com. Videos of the use of the technology can also be found at: www.youtube.com/tangibal
Disclaimer:
The information in this press release constitutes "forward-looking information". Other than statements of historical fact, all statements are "Forward-Looking Statements" that involve such various known and unknown risks, uncertainties and other factors. There can be no assurance that such statements will prove accurate. Results and future events could differ materially from those anticipated in such statements. Readers of this press release are cautioned not to place undue reliance on these "Forward-Looking Statements". Except as otherwise required by applicable securities statutes or regulation, the Company expressly disclaims any intent or obligation to update publicly forward-looking information, whether as a result of new information, future events or otherwise.
Leseranfragen:
Tangibal Group PLC
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Datum: 09.11.2011 - 10:20 Uhr
Sprache: Deutsch
News-ID 85602
Anzahl Zeichen: 4263
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Town:
Wien
Kategorie:
Business News
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