Cabletelevision Advertising Bureau Launches ReachingBlackConsumers.com
Industry-First Initiative Provides Marketers and Publishers With Go-to Resource for Connecting With African-American Community
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 11/14/11 -- The Cabletelevision Advertising Bureau (CAB), a leading trade organization for the cable industry, today announced the launch of -- a new resource providing advertisers and publishers with relevant data and insights on African-American consumers. The website was recently unveiled during the annual Multicultural Marketing & Diversity Conference, presented by the Association of National Advertisers.
Existing information on the nation's Black population, including purchase habits, motivators and media consumption behavior, is sporadic -- and oftentimes based on misconceptions. helps fill a void in the marketplace by making relevant findings more accessible and timely. Further, the website puts this data into context, providing marketing implications so that advertisers can develop appropriate strategies for their brands.
"With a buying power of over $950 billion, the African-American segment represents a significant business opportunity for many of our partners," said , President and CEO for CAB. "As part of our ongoing commitment to bringing insights to the forefront, we are delighted to provide both our member companies and the marketing community with a definitive source to help them make more informed business decisions."
What has been missing from the conversation is a clear business rationale for why investments in this community make good business sense," said , CAB's Vice President for Multicultural Marketing. "Reachingblackconsumers.com not only makes the business case, but we're also extending an invitation to take a fresh look and really understand the value and cultural nuances of these consumers."
Ms. Perkins-Roberts added: "We thank all of our wonderful partners who provided the data and insights to help make this important initiative a reality."
More than 25 partners across the advertising agency, research and media spectrum participated in the effort, including: , , , , , , , , , , , , , , , , , , , , , , , and .
Visit for more information.
The Cabletelevision Advertising Bureau () is the unified voice of the cable advertising sales industry. CAB and its members work to increase awareness of the power of cable as an advertising medium -- and to make cable an increasingly effective marketing environment for advertisers throughout the U.S.
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Datum: 14.11.2011 - 15:22 Uhr
Sprache: Deutsch
News-ID 87541
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