LBi, PREMIER GLOBAL DIGITAL MARKETING AND TECHNOLOGY AGENCY, APPOINTS
FRANK PEDERSEN AS US CHIEF OPE
(Thomson Reuters ONE) - Former AKQA Client Partner To Integrate and Guide LBi's Growing USOperationsGlobal digital marketing and technology agency LBi (www.lbi.com)today announced the appointment of Frank Pedersen in the newlycreated position of US Chief Operating Officer (COO). Pedersen, whocomes to New York City from London, will be based out of LBiIconNicholson's Manhattan office, where he will help direct andmanage the integration of LBi's US operations. LBi Group CEO LukeTaylor made the announcement.Prior to LBi, Pedersen served as Client Partner at AKQA Ltd., wherehe led AKQA's retail practice, and a number of strategic clientrelationships incl. BSkyB, Orange, Sainsbury's, Yell.com, HSBC andIntercontinental Hotels. As a key member of AKQA's senior managementteam, Pedersen directed critical operational change initiatives tosupport AKQA's rapid growth. Among other accomplishments, hesuccessfully led an $15 million integrated marketing campaign forYell.com, featuring world's first GPS-enabled bus side messaging andother innovative media formats, culminating in winning RevolutionAwards' best B2C campaign and a Yellow Pencil at the D&AD GlobalAwards."It is an amazing opportunity that I join LBi US as its ChiefOperating Officer at this exciting time," said Mr. Pedersen. "I'vebeen impressed with LBi's global work and award-winning capabilities.This is an excellent fit for my background, and I feel that I can adda lot of value as LBi grows its scope of services in the US market.""We're honored to welcome Frank Pedersen to LBi and our USoperations," said Mr. Taylor. "Mr. Pedersen's demonstrated leadershipwill be key to our success in the US, providing ongoing direction ofthe company in the months and years to come."For further information please contact:The Morris + King Company/SeisMK forLBiLane Buschel+1 (212) 5617454lane.buschel(at)seismk.comAbout LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employsapproximately 1,400 professionals located primarily in the majorEuropean, American and Asian business centers; such as Amsterdam,Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris andStockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronextin Amsterdam (symbol: LBI). www.lbi.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 24.11.2009 - 14:22 Uhr
Sprache: Deutsch
News-ID 8786
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FRANK PEDERSEN AS US CHIEF OPE"
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