uTest CMO Matt Johnston Presents "Is This the Year Crowdsourcing Goes Mainstream?" at Enterprise 2.0 Conference, Santa Clara
Johnston to Discuss How Online Communities Are Changing the Way Work Is Done Nov 16 at 2:30pm
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 11/15/11 -- uTest, the leader for in-the-wild , announced that its Chief Marketing Officer, Matt Johnston, will discuss the keys to successfully employing a crowdsourcing model to create an engaged community of skilled professionals on November 16th at 2:30pm at the .
Chief Marketing Officer has more than a decade of technology, product and marketing experience and leads uTest's efforts in building awareness, forming key partnerships and creating a world-class community of testers. Other industry leaders in the track include:
Google Community Manager, Adrienne Ludwick
Dell Director of Global Community, Bill Johnston
Aetna Community Management Strategist, Lauren Vargas
Anyone can build a loosely affiliated, unstructured crowd -- a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm of a 'mob' to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, community recruitment and engagement, public profiles and social media, crowdsourcing has the potential to take the services industry to new heights.
Using real-world examples, Johnston will dispel the most common myths about crowdsourcing; explain why it doesn't mean the end to in-house staffs; and reveal why it is NOT just another marketing buzz word.
Wednesday, November 16, 2011 (at) 2:30pm
Santa Clara Convention Center (at) 5001 Great America Pkwy, Santa Clara, CA 95054 (Room E)
for the main conference (Nov 15-17, 2011)
uTest provides in-the-wild testing services that span the entire software development lifecycle -- including functional, security, load, localization and usability testing. The company's community of more than 45,000 professional testers from 180 countries put web, mobile and desktop applications through their paces by testing on real devices under real-world conditions. Thousands of companies -- from startups to industry-leading brands -- rely on uTest as a critical component of their QA processes for fast, reliable, and cost-effective testing results. More info at or .
Jennifer Moebius
PR Manager for uTest
+1-508-281-4777
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 15.11.2011 - 15:21 Uhr
Sprache: Deutsch
News-ID 88134
Anzahl Zeichen: 3335
contact information:
Town:
SAN FRANCISCO, CA
Kategorie:
Hardware
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