Devgen & Leads Agri announce the launch of MasuwerteTM, Devgen's
first hybrid rice seed product for
(Thomson Reuters ONE) - Zwijnaarde, Belgium, Manila, Philippines, 26 November, 2009Devgen (Euronext Brussels; DEVG) and Leads Agri today announced thelaunch of the first Devgen hybrid rice seed product MasuwerteTM forthe Philippines. MasuwerteTM is a high yielding long grain hybridrice, with a good aroma.The product is a Philippine-bred hybrid rice well suited to theSouth-East Asian climate, local agricultural practices and to therequirements of the Filipino farmers and consumers. The Philippinescultivate rice on about 4.4 million Ha of which an estimated 5% iscovered with hybrid rice.As communicated earlier, the Devgen product will be exclusivelydistributed by Leads Agri. Devgen further strengthened its own teamin the Philippines and invested in the training and education forsales support, production and R&D."We are very pleased to announce the launch of our first product forthe Philippines. This is a major step forward in the execution of ourbusiness plan", says Thierry Bogaert, CEO of Devgen, "Furthermore, itis a pleasure to work with our partner Leads Agri. They bring thenecessary experience with the Philippine market and share ourphilosophy of building a strong relationship with the farmer."Mr. Fernando B. Malveda, President/CEO of Leads Agri says "It isalways best to work with a company with strong adherence to qualityespecially with hybrid seeds. We are glad to have Devgen as partnertowards a common goal of enabling the Filipino farmers to have asustainable, high quality and profitable rice production. "MasuwerteTM will be sold and promoted under Devgen's "Frontline"brand name.About Leads AgriLeads Agricultural Products Corporation is engaged in importation anddistribution of crop protection products, such as but not limited topesticides and foliar fertilizers. It is a 100% Filipino-ownedcompany established in 1997 and has incessantly competed with globalconglomerates. Today, Leads Agri has emerged as one of the leadingagrochemical companies in the Philippines pursuing its corporateslogan "Understanding the Filipino Farmer . Better!"For more information please contact:Mariano T.Tabur, Technical ManagerTel: + 632-687-90-10mttabur(at)leadsagri.comor visit: www.leadsagri.comAbout DevgenDevgen's mission is to enable farmers to sustainably grow more foodon less land, with less water, agrochemicals and labor.Devgen uses advanced biotechnology and molecular breeding technologyto make high yielding seeds and crop protection solutions with asuperior environmental profile.Devgen brings this technology to the market in the world's major foodand feed crops through two complementary strategies:- licensing Devgen technology for use in corn, cotton and soy andselected other crops in exchange for R&D funding, and milestone androyalty payments;- producing and selling its premium hybrid seeds in major fieldcrops such as rice, sunflower, sorghum, and pearl millet, in theIndian subcontinent and S.E. Asia.In its Crop Protection unit, Devgen developed and has taken to marketa novel nematicide, an agro-chemical product that protects crops fromdamage by parasitic nematodes.Incorporated in 1997, Devgen has offices in Ghent (Belgium),Singapore, Hyderabad (India) (US) and Delaware and employs more than200 peopleFor more information please contact:Thierry Bogaert, Wim Goemaere,CEO CFOTel. +32 9 324.24.24 Tel. +32 9 4.24.24Thierry.Bogaert(at)devgen.com Wim.Goemaere(at)devgen.comor visit: www.devgen.comThis press release may contain forward-looking statements containingthe words "anticipates", "expects" , "intends", "plans", "estimates","may" and "continues" as well as similar expressions. Such forwardlooking statements may involve known and unknown risks, uncertaintiesand other factors which might cause the actual results, performanceor achievements of Devgen to be materially different from any futureresults or achievements expressed or implied by such forward-lookingstatements. These forward looking statements speak only as of thedate of publication of this document. Devgen disclaims any obligationto update such forward looking statements in this document to reflectany change in its expectations, conditions or circumstances on whichsuch statement is based, unless required by law or regulation.http://hugin.info/135721/R/1357507/330265.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
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Datum: 26.11.2009 - 20:00 Uhr
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