Ford Motor Company and the National Hockey League's Florida Panthers team up with Blueweb Mobile Media PLC
(firmenpresse) - Blueweb Mobile Media PLC / Key word(s): Internet and Multimedia/
Ford Motor Company and the National Hockey League's Florida Panthers
team up with Blueweb Mobile Media PLC
DGAP-Media / 21.11.2011 / 07:30
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Ford Motor Company and the National Hockey League's Florida Panthers team
up with Blueweb Mobile Media PLC
Delray Beach, FL November 21, 2011 - Blueweb Mobile Media PLC announced
today that its partnership with the NHL's Florida Panthers has already
started producing revenue. The Panthers have called on Blueweb Mobile Media
to utilize their proximity marketing network on November 25th, 2011 in
order to create a truly interactive experience for the fans. The fans will
have the opportunity to engage with South Florida Ford, a Ford Motor
Company division, for an opportunity to win a free Ford Focus.
'One of the best things about this particular campaign is that we've been
able to integrate a Flash landing page into the equipment,' said Daniel
Kinney, CEO of Blueweb Mobile Media. 'Along with the video content, we've
created a unique call to action so that users are compelled to 'Like'
Ford's facebook page for the chance to win. By utilizing both proximity
marketing and social media, Ford will be able to create a database of fans
twice as fast as traditional methods.'
'Working with Blueweb Mobile Media has been a breath of fresh air,' said
Genya Adesso, Director of Marketing for the Florida Panthers. 'No matter
how hard we push them or challenge them, they always deliver. We certainly
hope that our partnership will grow for years to come.'
About the Bank Atlantic Center and the Florida Panthers
The BankAtlantic Center is ranked No. 9 in the United States and No. 20 in
the world according to the third-quarter arena venue rankings by trade
publication Pollstar. The Bank Atlantic Center is in the midst of a
record-breaking year of entertainment with a number of huge shows on the
calendar including Groban, Cirque du Soleil Alegria, Disney On Ice, the
HSBC Tennis Cup, Jay-Z and more. Sunrise Sports&Entertainment is the
premier company of its kind in South Florida. Home to more than 200 events
annually and the Florida Panthers hockey club, the Broward County-owned
BankAtlantic Center welcomes more than two million guests each year.The
Florida Panthers are a professional hockey team under the umbrella of the
National Hockey League (NHL).
About Blueweb Mobile Media PLC
Blueweb Mobile Media PLC is an industry leading mobile advertising
company. The Company offers fully interactive experiences to mobile
devices with a wide range of 'one-way' (content push), and 'two-way'
(opt-in) campaigns. With its exclusive partnership with Bluevibe Ltd
(www.bluevibe.net), Blueweb Mobile Media has the ability to manage
Proximity Marketing campaigns remotely, allowing the company to set up
geo-targeted mobile 'hot zones' throughout the US. Visit www.bluewebmm.com
for more information.
End of Media Release
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147081 21.11.2011
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