New Search Engine Set To Save the Rainforests
(Thomson Reuters ONE) - Eco-friendly Google Rival Ecosia Links Up WWF To Help Battle ClimateChange.Berlin, Germany - December 3, 2009A SEARCH engine dubbed the greenest in the globe is being launched tohelp save the Amazon rainforest.Ecosia (www.Ecosia.org) will give away most of its income to anenvironmental protection project run by the World Wildlife Fund(WWF). Every search will save about two square meters of rainforest.Additionally the company's servers will be run by green electricity.Ecosia was founded in Berlin and is the brainchild of a group ofgreen-minded friends who wanted to make search engines moreeco-friendly. The people behind Ecosia believe it will become theworld's greenest search engine.The company says that by turning its web searches green, internetusers can reduce their carbon footprint and simultaneously help toprevent climate change by saving endangered rainforests.Site founder Christian Kroll, 26, said:"Thanks to sponsored links, search engines earn billions every year.Ecosia believes that there is a more eco-friendly way of using thesehuge profits and that the money should better be used to fight globalwarming."Yahoo and Bing are supporting Ecosia by providing search results andsupplying it with the sponsored links needed to generate advertisingrevenue. Ecosia will generate most of its income from these links,which are text ads placed by companies aiming to sell their productsto search engine users.Companies pay for each click on their sponsored link and every clickgenerates a few pennies of revenue for the search engine. Although asmall percentage are real ad clicks, experts believe that marketleader Google earns about 1 US cent from each web search in the US.Unlike the big search engines, Ecosia will donate at least 80% of itssponsored links income to the WWF rainforest protection program inBrazil's Amazonas region.Eberhard Brandes, Head of WWF Germany, said:"The green search engine is a very modern and innovative approach,allowing its users to help save the world's climate effortlessly."Today Ecosia becomes available for public testing. The siteofficially launches on December 7, 2009 - the same day as the WorldClimate Summit in Copenhagen.To access Ecosia, users can visit the website at www.Ecosia.org, typein the search terms and click search. Users can also install Ecosiaas the default search engine on their web browsers. Once installed,Ecosia shows a personal record for each user of how much rainforestthey have saved.Rainforests are highly endangered and in the last 50 years more thanhalf have vanished. Every year a rainforest area larger than Englandis burned or cut down.Ecosia says the deforestation of the tropical rainforests is thesingle most important source of CO2 emissions in the world, which iswhy it is campaigning to stop deforestation.For more information contact Abby Keverne on abby.keverne(at)ecosia.org.You can also view the Ecosia video, which explains the basic featuresof the website or check out Ecosia's FAQ section.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 03.12.2009 - 09:00 Uhr
Sprache: Deutsch
News-ID 9197
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