Europe wants to learn from Norwegian school campaign
(Thomson Reuters ONE) -
(Oslo, Norway 30(th) of November 2011) The work to combat digital bullying is
attracting international attention. Today, experts from the UK and Spain are
visiting Holmlia school in Oslo to see how Norway's biggest school campaign is
working to raise awareness of the use of digital media by children and
adolescents.
"This shows that what we are doing is working. If we can act as a model for
similar work to our European collaboration partners, it is proof that we are
using the right methods, which could also benefit young people in other
countries," says Stian Lindbøl, Manager of the Norwegian Media Authority's
"Trygg bruk" (safe usage ) centre.
The experts from the UK and Spain are part of the "Trygg bruk" centre's European
network. Around 30 countries across Europe are taking part in the EU's Safer
Internet Plus Programme and all are working towards a common goal of
strengthening and protecting children and adolescents on the Internet. Each
country has its own "Safer Internet Centre". In Norway, the responsibility for
this centre has been delegated to the Norwegian Media Authority.
"It is encouraging that experts from other countries want to learn about how we
are working on digital bullying in Norway through the "Bruk Hue" ("Use your
head") campaign. Today, we are rounding off our fifth season of Bruk Hue at
Holmlia, and this type of attention is seen as confirmation that what we are
doing is right and a source of inspiration for the further work in 2012," says
Torild Lid Uribarri, Director of Communication and Corporate Social
Responsibility at Telenor Norway.
Good results
Since 2009, Telenor Norway, the Norwegian Media Authority, the Red Cross and
Barnevakten have been working together to combat digital bullying through the
Bruk Hue school campaign. This campaign gives both children and adults
information on preventing and combating digital bullying and is producing good
results. A survey conducted by Norstat on behalf of Telenor shows that three out
of every four pupils who have participated in Bruk Hue's awareness campaign have
found out what they needed to know in order to avoid bullying via mobile phone
and the Internet.
End of season marked by Oslo rappers Emire and Lillebror
Now that the autumn season 2011 is drawing to a close, the Norwegian Media
Authority's British and Spanish colleagues have expressed a particular interest
in the Bruk Hue campaign. The same goes for the artists Emire and Lillebror
(Little Brother), who will give a mini-concert to mark the occasion.
"When thousands of young people in Norway are bullied by mobile phone and the
Internet every day, it's good to know that prevention works. We're glad to turn
up for such an important issue, and we reckon the mood will be great at Holmlia
today," says Assad Arif, alias Lillebror.
So far, the campaign has visited 250 lower secondary schools and met around
70,000 young people and 12,500 parents.
For more information, please contact:
Kristine Meek, Head of Corporate Social Responsibility, Telenor Norway, Tel:
918 85 405 or e-post: kristine.meek(at)telenor.com
Stian Lindbøl, Manager of the Norwegian Media Authority's Trygg bruk" centre,
Tel: 979 75 734
About the Norwegian Media Authority's "Trygg bruk" Centre's European
collaboration partners
Safer Internet Centre UK - SWGfL:
The UK Safer Internet Centre comprises 3 leading UK online safety charities;
SWGfL, Childnet and IWF. It aims to make the Internet a great and fun place for
children, working with Government, industry, NGO's and the voluntary sector.
The delegates focus on working with schools; their children, staff and parents.
Safer Internet Centre ESP - Protegeles:
Protegeles, is a nonprofit organization which lead the Safer Internet Center in
Spain (hotline, helpline and awareness center) since 2002 . The spanish SIC
provide to the Law Enforcement Units reports on illegal content in the internet,
and it carries out educative campaigns on the safer and responsible use of
online technologies, in addition to the psychological and legal help provided to
their users.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Telenor via Thomson Reuters ONE
[HUG#1567543]
Unternehmensinformation / Kurzprofil:
Datum: 30.11.2011 - 08:30 Uhr
Sprache: Deutsch
News-ID 92335
Anzahl Zeichen: 5134
contact information:
Town:
OSLO
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 196 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Europe wants to learn from Norwegian school campaign"
steht unter der journalistisch-redaktionellen Verantwortung von
Telenor (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
