LBi, PREMIER GLOBAL DIGITAL MARKETING AND TECHNOLOGY AGENCY, NAMES
CEDRIC DEVITT EXECUTIVE CREATIVE
(Thomson Reuters ONE) - Former Tribal DDB Creative Director (and Producer of Air Guitar Nation! documentary) Joins Global Digital Marketing and Technology Agency to Spearhead All U.S. Creative EndeavorsGlobal digital marketing and technology agency LBi(www.lbiiconnicholson.com) today announced the appointment of CedricDevitt as the newly-created Executive Creative Director. Devitt, whowill be based out of LBi IconNicholson's Manhattan office, will leadthe agency's creative department, drive conceptual thinking for theagency's flagship clients and continue to integrate its world classproduction skills in the US marketplace. LBi IconNicholson ManagingDirector Judith Carr made the announcement.Born and raised in Dublin, Devitt moved to the US after attendingTrinity College. Prior to LBi, he spent nearly a decade shaping thecreative vision at Tribal DBB. He began his career at Berlin CameronDoyle and spent a significant amount of time at Grey Advertising.Devitt has shaped campaigns for a diverse selection of brands,including: Sony, Best Buy, Hershey's, Neutrogena, Cuervo, Ketel Oneand H&R Block. He has been honored by many award shows, including:The One Show, NY Festivals, MIXX awards and the Cannes Short List. Amusic enthusiast, Cedric co-founded the US Air Guitar Championshipsand produced Air Guitar Nation!, a critically acclaimed featuredocumentary about the rise of competitive air guitar in the US."With the merger of LBi IconNicholson and LBi Special Ops Media,there's a unique opportunity to develop truly breakthrough work,"said Mr. Devitt. "It's an honor to be a part of something this new,and to join a leadership team that has a unparalleled combination ofgreat media thinking, strong account insight and an ambition to useinnovative technology to produce award winning, strategic work.""Cedric Devitt's creative vision and decorated experiencesignificantly strengthens our US offering," said Ms. Carr. "We areexcited to have him aboard at LBi and we look forward to his creativeinput in 2010 and beyond."About LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employsapproximately 1,400 professionals located primarily in the majorEuropean, American and Asian business centers; such as Amsterdam,Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris andStockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronextin Amsterdam (symbol: LBI). www.lbi.comFor further information please contact:Patrick DurkinThe Morris + King Company/SeisMK forLBi (212) 5617459patrick.durkin(at)seismk.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 04.12.2009 - 16:19 Uhr
Sprache: Deutsch
News-ID 9301
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