AkzoNobel develops paint range for Martha Stewart Living brand
(Thomson Reuters ONE) - AkzoNobel, in partnership with The Home Depot in North America, todayannounced that it has developed a new range of high quality paintsunder the prestigious Martha Stewart Living brand.The complete line of low-Volatile Organic Compound (VOC) interior andexterior paints will be available exclusively in The Home Depotstores throughout the US and in Canada starting early next year -just in time for the busy spring home improvement season."This is an exciting new initiative which will not only strengthenour existing links with the world's largest home improvementretailer, but will also provide a superior product for the legions ofloyal Martha Stewart brand followers," said Erik Bouts, ManagingDirector of AkzoNobel Decorative Paints United States."As the world's largest paint company, we are always looking for waysto innovate and excite customers and this extensive new range willbroaden the array of products we offer to do-it-yourself customers atThe Home Depot."In addition to providing product development, merchandising supportand manufacturing, color experts from AkzoNobel have worked closelywith representatives from The Home Depot and the Martha StewartLiving brand to develop the palette of 280 distinctive colors, whichwill be available in four interior sheens and three exterior sheens.The availability of Martha Stewart Living paints builds on thegrowing portfolio of home décor products that the media andmerchandising company recently announced it will offer within TheHome Depot.The new paint line will be supported by a national media campaign,which is scheduled to start early next year.- - -AkzoNobel is proud to be one of the world's leading industrialcompanies. Based in Amsterdam, the Netherlands, we make and supply awide range of paints, coatings and specialty chemicals - 2008 revenuetotaled ?15.4 billion. In fact, we are the largest global paints andcoatings company. As a major producer of specialty chemicals wesupply industries worldwide with quality ingredients for life'sessentials. We think about the future, but act in the present. We'repassionate about introducing new ideas and developing sustainableanswers for our customers. That's why our 58,000 employees - who arebased in more than 80 countries - are committed to excellence anddelivering Tomorrow's Answers Today(TM).Not for publication - for more informationCorporate Media Relations, tel. +31 Corporate Investor Relations,20 502 7833 tel. +31 20 502 7854Contact: Tim van der Zanden Contacts: Huib Wurfbain and Ivar SmitsAkzo Nobel Paints LLCU.S. Media Relations, tel 440-297-8404Contact: Eric Stasiowskieric.stasiowski(at)akzonobel.comSafe Harbor StatementThis press release contains statements which address such key issuesas AkzoNobel's growth strategy, future financial results, marketpositions, product development, products in the pipeline, and productapprovals. Such statements should be carefully considered, and itshould be understood that many factors could cause forecasted andactual results to differ from these statements. These factorsinclude, but are not limited to, price fluctuations, currencyfluctuations, developments in raw material and personnel costs,pensions, physical and environmental risks, legal issues, andlegislative, fiscal, and other regulatory measures. Statedcompetitive positions are based on management estimates supported byinformation provided by specialized external agencies. For a morecomprehensive discussion of the risk factors affecting our businessplease see our latest Annual Report, a copy of which can be found onthe company's corporate website www.akzonobel.com.http://hugin.info/130660/R/1359724/331505.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 08.12.2009 - 08:00 Uhr
Sprache: Deutsch
News-ID 9358
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