Cosmos Holidays Gets a 'New Look' for the Next 50 Years in Business!
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 12/14/11 -- Having celebrated 50 years in business this year, well known independent tour operator Cosmos Holidays is having a complete 'makeover' to take the company forward for the next 50 years! Launching on 15 December, the new branding will appear on cosmos.co.uk, all customer communications, main edition 2012 brochures and all marketing collateral both in the UK and Overseas.
Based on recent market research, needs to have a clearer brand identity and most importantly shout about its core values of service, security, value for money, heritage and independence. To highlight this to the public, the new branding, key values and exclusive offers will be backed by a robust consumer advertising campaign both online and offline commencing on 28 December. Fifteen value added offers exclusive to Cosmos such as free room upgrades, free board upgrades, free hotel credits will be flagged up each week of the campaign.
Says Hugh Morgan, MD, Cosmos Holidays: "The new branding and complete overhaul of our website, marketing collateral and activity will see us stand out in a 'sea of sameness' whilst at the same time appealing to a new younger generation as well as our traditional customers. Supporting our new fun and quirky theme using 'chalkboard' holiday imagery, our prices too will be 'black and white', with no hidden extras such as debit card fees and baggage, etc - elements which are all too often being stripped out of packages in the current market place.
This year has been all about celebrating the fact that we have been successfully selling holidays to the British public for fifty years, a great achievement for any travel company these days. Moving forward, it has never been more important in our industry to reaffirm the security of our fully-bonded packages, continued independence and above all financial stability. With our new business plan and new look in place, we will start next year in a strong position as I'm delighted to report that our current trading position for summer 2012 is up year on year, 21% against a market which is performing 3% down. We will be flagging up what we do best and that's to offer unrivalled flexibility and great value, fully-bonded packages to an ever-increasing range of the most popular holiday destinations, supported throughout with the unparalleled range of scheduled and charter flying from in-house airline, Monarch, and its almost daily flying programme on most key routes."
A review of the entire customer journey - from the initial booking through to the return home from holiday - has also been undertaken with the result that several new concepts are being introduced for the start of the summer season. One example of this is the new 'concierge service', not currently offered by many other mainstream operators, which will allow customers, once booked, the opportunity to contact members of our resort team for advice on aspects such as things to do and tips about their holiday resort.
The new look main edition Cosmos Summer Holidays, Florida and Distant Dreams go on sale 15 December with Cosmos Lapland launching on 29 December.
Key selling points include:
Summer Holidays
Distant Dreams
Contacts:
Barbara Kurau
020 8466 8199
Helen McNaught
020 8695 4069
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 14.12.2011 - 11:57 Uhr
Sprache: Deutsch
News-ID 96806
Anzahl Zeichen: 0
contact information:
Town:
LONDON, UNITED KINGDOM
Kategorie:
Family
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