Amer Sports acquires Nikita, a female focused action sports apparel brand
(Thomson Reuters ONE) -
Amer Sports Corporation
PRESS RELEASE
December 16, 2011 at 6:45 pm
In line with Amer Sports strategic priority to grow faster in softgoods, Amer
Sports is acquiring Nikita ehf (www.nikitaclothing.com), a snowboarding inspired
Action Sports apparel brand which focuses on female consumers. Annual net sales
of Nikita is approximately EUR 8 million.
"Action Sports apparel is a large and dynamic market driven by young people who
skate, surf and snowboard and the acquisition complements Amer Sports portfolio
in Action Sports. With Salomon snowboards, Bonfire apparel and now, Nikita, we
have a great opportunity to expand our presence in Action Sports, bring a
broader range of exciting, authentic products to market and reach new consumer
groups", states Andy Towne, President of Amer Sports Apparel.
Nikita offers apparel "For Girls Who Ride" with a full year offering. Nikita
sales are mostly in Europe and distributed selectively also in North America and
Asia. Nikita originates from Iceland and the sellers are individual and
institutional owners.
"Amer Sports Apparel category will bring benefits to Nikita as we can leverage
the scale of our brands in design, sourcing and in go-to-market activities",
Towne continues.
The transaction will not have a material impact on Amer Sports 2011 financial
results or balance sheet.
For further information, please contact:
Päivi Antola, Director, Corporate Communications and Investor Relations,
tel. +358 9 7257 8233
DISTRIBUTION:
NASDAQ OMX Helsinki
Major media
www.amersports.com
AMER SPORTS
Amer Sports (www.amersports.com) is a sporting goods company with
internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx,
Precor, Suunto and Mavic. The company's technically-advanced sports equipment,
footwear and apparel improve performance and increase the enjoyment of sports
and outdoor activities. The Group's business is balanced by its broad portfolio
of sports and products and a presence in all major markets. Amer Sports shares
are listed on the NASDAQ OMX Helsinki stock exchange.
Amer Sports acquires Nikita:
http://hugin.info/3020/R/1572144/489117.pdf
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Source: Amer Sports Oyj via Thomson Reuters ONE
[HUG#1572144]
Unternehmensinformation / Kurzprofil:
Datum: 16.12.2011 - 17:45 Uhr
Sprache: Deutsch
News-ID 98002
Anzahl Zeichen: 3010
contact information:
Town:
Helsinki
Kategorie:
Business News
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