TRUSTe Unveils Top Online Privacy Predictions for 2012
Trailblazer in Online Privacy Says Location-Based Technology, Expanding European Regulations, Third Party Tracking and Mobile Play Prominent Roles in New Year
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 12/19/11 -- With 2011 quickly coming to a close, TRUSTe, the leading online privacy solutions provider, today unveiled its online privacy predictions for 2012. As online businesses grew in 2011 -- through innovative technologies in advertising, cloud services and mobile apps -- the call for online privacy rang loudly and repeatedly throughout the industry. TRUSTe predicts continued volatility in 2012, but also sees numerous opportunities for businesses to provide consumers with enhanced transparency, accountability and choice in the coming year. TRUSTe's privacy predictions for 2012 cover a wide array of topics, including: location-based technology; emerging European regulations; the FTC and third party tracking; and privacy solutions for the fast-growing mobile market.
"With the collection and usage of consumer data spreading like wildfire across a myriad of emerging online businesses, 2011 was a year of extraordinary change for online privacy," said Chris Babel, CEO of TRUSTe. "Along with the excitement about the potential of innovative online technologies, the industry was also forced to address both trepidation and concern for the safety and respect of consumers' personal privacy. TRUSTe is pleased to share some of our privacy expectations for the New Year."
TRUSTe has unparalleled insight into the privacy market built on more than a decade of experience. TRUSTe keeps its finger on the privacy pulse through ongoing and independent research; close engagement in the legislative process; cooperation with industry and regulatory bodies; and, of course, its work with thousands of business customers to build strong online privacy practices. TRUSTe has maintained its focus on developing consumer trust and understanding, while delivering privacy solutions that allow companies to implement responsible practices and adhere to emerging regulatory requirements.
Leveraging this unique vantage point, TRUSTe projects the following events in the year ahead:
Additionally, TRUSTe shares a couple of long shots in its 2012 online privacy predictions, including:
Presidential candidate announces plans for new post - Secretary of Online Privacy
Fortune 500 company announces multi-billion dollar market cap hit tied to privacy snafu
In 2012, TRUSTe resolves to continue its leadership role and laser-like focus on the industry to help companies meet their evolving privacy obligations across all online businesses -- whether existing, emerging or yet-to-be-envisioned -- while building a solid foundation for consumer trust and confidence. Here's to a bright New Year in online privacy!
TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy management solutions enabling companies to safely and efficiently manage the customer data required to power all of their online businesses across advertising, cloud services, mobile apps and websites. Over 4,500 web properties including those from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide, and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit
Kim Barsi
Storyboard PR for TRUSTe
(415) 516-5863
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Datum: 19.12.2011 - 14:00 Uhr
Sprache: Deutsch
News-ID 98255
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