PURISME Carbon Luxuries
Newcomer PURISME makes a spectacular debut in the world of luxury design: Immidiately after its first introduction, the PURISME Letter Opener, has been awarded the prestigious international Red Dot Design Award and earned a similarly prestigious place as an exhibit at the 21st Biennial of Industrial Design 2008 at Lubljana, chosen by an international jury from 421 entries.
PURISME Letter Opener | RedDot Award Winner 2008(firmenpresse) - The award-winning design uses the fascinating hi-tech material carbon to make a distinctive sculptural statement with instant emotional impact: „I wanted the PURISME Letter Opener to express the uncompromising dynamics of a racing speedboat,“ comments designer Mario Zeppetzauer.
The resulting tool is both visually fascinating and ergonomically convincing. Haptically it conveys the proverbial „touch of class“ and inside it carries a unique feature: On a specially developed RFID-TAG it carries an electromagnetically coded personal message from the design artist. Thus, PURISME propels the age-old tradition of engraving personal items forward into the cyberspace era, giving an industrial product a soul, a history, and a lot of additional emotional value.
The PURISME Letter Opener is a European product of uncompromising quality: Manufactured in a process that combines latest serial production technology with traditional craftsmanship, each single example undergoes meticulous controls during production and an additional final inspection by the designer who has to sign his approval before the item leaves the factory.
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
PURISME:
The Dark Force of Seduction.
Pure. Powerful. Distincive. Dynamic. Polarising. Emotional. Seductive. And made of carbon:
Meet PURISME, the new global luxury brand.
The shaping force behind PURISME is a lively pioneering spirit with an unbending determination to break all limits: With groundbreaking design that seeks to seduce and creates craving.
With distinctive sculpural concepts, created in a process of permanent evolution and shaped in hi-tech carbon material.
But hi-tech does not stop at the surface of PURISME products: Each is fitted with PURISME´s unique digital „engraving“: An especially developed RFID-TAG that encodes, identifies and personalises each single item, giving the industrial product a soul, a history, and a lot of additional emotional value.
PURISME combines traditional craftsmanship with latest serial production technology. Each single product undergoes meticulous controls during production and an additional final inspection by the designer who signs his approval on the quality certificate without which no PURISME product can go on sale.
The world´s first full-carbon letter opener is issued by the PURISME GmbH in Vienna, Austria. Founded by three designers and one business economist, this young company has joined a strategic partnership with a leading carbon-processing company and positioned itself as a luxury brand with focus on design objects made of carbon.
PURISME GmbH
Neustiftgasse 6-8
1070 Vienna
T: +43 1 522 3497 10
contact(at)purisme.com
www.purisme.com
PURISME GmbH
Neustiftgasse 6-8
1070 Vienna
CEO I Robert Kirchschlager
robert.kirchschlager(at)purisme.com
M: +43 676 9292 890
T: +43 1 522 3497 10
F: +43 1 522 3497 11
Datum: 30.09.2008 - 08:09 Uhr
Sprache: Deutsch
News-ID 996
Anzahl Zeichen: 0
contact information:
Contact person: Robert Kirchschlager
Town:
Vienna
Phone: +43 1 522 349 710
Kategorie:
Handcrafts
Typ of Press Release: please
type of sending: don't
Anmerkungen:
The modification of the images are subject to control of PURISME.
Diese Pressemitteilung wurde bisher 1665 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"PURISME Carbon Luxuries"
steht unter der journalistisch-redaktionellen Verantwortung von
PURISME GmbH (Nachricht senden)
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