DGAP-News: KTG Agrar launches biofarmers to extend the value chain to the consumer
(firmenpresse) - DGAP-News: KTG Agrar AG / Key word(s): Product Launch
KTG Agrar launches biofarmers to extend the value chain to the
consumer
15.02.2012 / 08:00
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KTG Agrar launches biofarmers to extend the value chain to the consumer
Innovative organic products for single and two-person households
Hamburg, 15 February 2012 - KTG Agrar AG, one of Europe's leading
agricultural companies, continues to extend the value chain in the food
market to the consumer. At the BioFach show in Nuremberg, which opens
today, the company presents strictly organic potatoes, vegetables and
convenience food under the biofarmers brand. 'So far we have delivered our
products exclusively to processors. This will now change. biofarmers
extends our value chain and will help us tap additional markets,' said
Siegfried Hofreiter, CEO of KTG Agrar AG. 'The organic boom will continue
in the coming years, not only in Germany but all throughout Europe.'
KTG Agrar sees huge potential especially in the organic convenience food
segment. This is why biofarmers offers not only fresh and frozen potatoes,
carrots and onions but also hash browns as well as 'Quarkkäulchen', a
German dessert speciality. The new products are to be marketed through food
retailers, discount stores and specialist organic retail stores. Direct
deliveries to large consumers such as canteens are also possible.
Reflecting the demographic change, the small and medium product sizes are
primarily targeted at single and two-family households. 'Our new products
definitely follow the latest trend,' said Siegfried Hofreiter.
As more and more people attach importance to a healthy and natural diet,
demand for organic products picked up again in 2011. According to a survey
by the Nielsen research firm, sales of organic food rose by 7.9 percent
last year. Food retailers and drugstores generated revenues of approx. EUR
2.5 billion from organic products, which represents an increase of 9.9
percent on the year 2010.
Ever since its foundation in the mid-1990s, KTG Agrar has cultivated
organic products on a large scale, making the agricultural company one of
the pioneers in this sector. The company currently grows produce to strict
organic standards on about half of its total farmland of 35,000 hectares
but intends to expand the area used for organic farming going forward. From
the very beginning, the company has specialised in the cultivation of
crops. Thanks to large areas of farmland and standardised cultivation
methods, KTG Agrar harvests large quantities of consistently high quality.
The organic raw materials are grown on the company's own organic farms and
processed in its organic certified production facility in Ringleben,
Thuringia. Says Siegfried Hofreiter: 'The integrated production from the
field to the retail store offers maximum quality and safety and is
virtually unparalleled in the market.' Building on its strong brands - KTG
Agrar, Frenzel Tiefkühlkost and biofarmers - the company has taken up a new
trend at a very early stage and will further expand its product range going
forward.
About KTG Agrar:
With cultivable land of around 35,000 hectares, KTG Agrar AG (ISIN:
DE000A0DN1J4) is one of the leading producers of agricultural commodities
in Europe. As an integrated supplier, the company produces agricultural
commodities and renewable energy and food. The Hamburg-based company's core
area of expertise is the organic and traditional cultivation of market
products such as cereals, maize and rapeseed. For organic market products
KTG Agrar is the European market leader. The company mainly produces in
Germany but has also operated production in the EU full member state of
Lithuania since 2005. The company's third mainstay is the production of
bio-energy. At present, KTG Agrar operates biogas plants with a total
capacity of around 27 megawatts. As a result of the takeover of Frenzel
Tiefkühlkost in 2011, KTG has expanded the value chain by the production of
food. In the year 2010, KTG achieved a total output of EUR 70.8 million and
EBIT of EUR 13.4 million. Since November 2007 the company is listed on the
Frankfurt Stock Exchange and has currently about 400 employees. Further
information can be found at www.ktg.ag.
Contact:
Investor Relations / Press
Fabian Lorenz
IR.on AG
Phone: +49 221 914097 - 6
E-mail: fabian.lorenz(at)ir-on.com
End of Corporate News
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15.02.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
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Language: English
Company: KTG Agrar AG
Ferdinandstr. 12
20095 Hamburg
Germany
Phone: +49 (0)40-303 76-47
Fax: +49 (0)40-303 76-799
E-mail: presse(at)ktg-agrar.de
Internet: www.ktg-agrar.de
ISIN: DE000A0DN1J4
WKN: A0DN1J
Listed: Freiverkehr in Berlin, Düsseldorf, München, Stuttgart;
Open Market (Entry Standard) in Frankfurt
End of News DGAP News-Service
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Datum: 15.02.2012 - 08:00 Uhr
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