Ericsson outlines strategy for its multimedia business
(Thomson Reuters ONE) -
* Focus on OSS/BSS, TV & Media and M-Commerce
* Leading player in OSS/BSS market through the Telcordia acquisition with key
position in service fulfillment, assurance, network optimization and real-
time charging
* Renaming of Business Unit Multimedia to Business Unit Support Solutions
Ericsson (NASDAQ: ERIC) today announced that it strengthens its multimedia
business with focus on Operations Support Systems/Business Support Systems
(OSS/BSS), TV & Media and M-Commerce.
Per Borgklint, Head of Ericsson's Business Unit Support Solutions, said: "With
the new strategic focus, we will strengthen our leadership as we build on our
installed base and competence. We will capture the growth momentum in the
selected areas and leverage on our acquisition of Telcordia. We already have a
leading position in key areas such as charging and billing, where we serve 1.6
billion people with our solutions.
"The new name Business Unit Support Solutions reinforces our commitment to
support our customers' business growth through value creating solutions for
customer experience, content management and delivery and mobile payments."
OSS/BSS - With the increased need for operators to rapidly respond to changing
consumer demands and the need for increased efficiency and innovation,
Operations and Business Support Systems is a key element of any operator's
network and business strategy.
With the completion of the Telcordia acquisition that was announced on January
12, 2012, Ericsson consolidates its position as a leading player in the OSS/BSS
market with key positions in service fulfillment, assurance, network
optimization and real-time charging, as well as significant capabilities to
support operators end-to-end.
TV & Media - Within five years, 90% of the network traffic will be video
content. In TV and media, Ericsson's commitment to enabling operators and
content owners to monetize video content through truly blended, multi-screen TV
services remains. As the increase in global broadband connectivity enables
consumption of more video content on more devices, the challenges and
opportunities in this growth sector continue.
M-Commerce - Ericsson predicts the m-commerce industry to process more than USD
800 billion globally by 2016. In this market Ericsson's ambition remains
unchanged; to accelerate access and interconnection between the m-commerce eco-
system and the existing financial world. Ericsson's evolved M-Commerce strategy
reflects the understanding that a focus on fast-tracking access to the eco-
system rather than scaling an Ericsson branded consumer service is the most
effective way to bring our experience as a technology enabler to our partners.
In line with this strategic evolution, on April 3, 2012, Ericsson will close its
consumer Money Service.
In this way Ericsson can offer its eco-system partners a faster route to provide
their consumers with more m-wallet and platform independent services and greater
payments choice.
Borgklint continues: "1.6 billion subscribers are served by Ericsson's charging
and billing solutions. Our new solution Ericsson Converged Wallet allows telecom
service providers to easily offer pre-paid customers m-wallets accounts. We
believe our M-Commerce strategy will equip our partners - operators, financial
institutions, online entertainment companies or merchants - to optimize all the
opportunities this predicted market growth will offer with their consumers."
NOTES TO EDITORS
Pictures of Per Borgklint:
www.ericsson.com/thecompany/press/photolibrary/management
Information about the Telcordia acquisition:
www.ericsson.com/thecompany/company_facts/businesses/acquisitions/telcordia
Information about Ericsson's television and media management:
www.ericsson.com/ourportfolio/telecom-operators/television-and-media-management
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2 billion
subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Telefon: +46 10 719 00 00
E-post:investor.relations(at)ericsson.com
Per Borgklint, photo:
http://hugin.info/1061/R/1587729/498045.jpg
Press release in PDF:
http://hugin.info/1061/R/1587729/498044.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1587729]
Unternehmensinformation / Kurzprofil:
Datum: 21.02.2012 - 08:00 Uhr
Sprache: Deutsch
News-ID 116517
Anzahl Zeichen: 6534
contact information:
Town:
STOCKHOLM
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 160 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Ericsson outlines strategy for its multimedia business"
steht unter der journalistisch-redaktionellen Verantwortung von
Ericsson (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
