Ericsson launches Smartphone Network Optimization
(Thomson Reuters ONE) -
* Rising smartphone uptake is driving new demands for network quality and a
better end-user experience
* Ericsson's Smartphone Network Optimization addresses the challenge faced by
operators
* The offering helps operators remain competitive by ensuring the best
possible network performance
Growing consumer demand for constant mobile connectivity is presenting operators
with excellent revenue opportunities, but operators also face the challenge of
ensuring their networks can handle the high level of data traffic while
maintaining service quality and an outstanding end-user experience. People want
to be able to access social media, news, games, apps and other content all the
time, no matter where they are. Ericsson's (NASDAQ:ERIC) Smartphone Network
Optimization offering, which is being launched at Mobile World Congress in
Barcelona, helps operators to meet these challenges.
"With Smartphone Network Optimization, we work with the operator to proactively
plan for smartphone introduction and network expansion to achieve a network
design and evolution that provides the best possible network performance - while
maintaining cost efficiency," says Eva Elmstedt, Vice President and Head of
Product Related Services at Ericsson. "High-quality network performance is
essential for operators to attract and retain smartphone subscribers."
Working with leading operators in smartphone-centric markets, Ericsson has
established substantial experience, capabilities and tools including the
following services: smartphone and mobile broadband audits, border optimization,
capacity planning, and radio and transport optimization.
A new Ericsson ConsumerLab report shows that faster connection speed is the main
factor that would cause advanced mobile broadband users in the US to increase
their use of data services. Overall, 46 percent of such users cited this reason,
saying they wanted shorter waiting times while browsing. The second and third
most important factors named were longer battery life and better network
coverage - and an optimized network would address all three of these top
factors.
NOTES TO EDITORS
Global Services press backgrounders are available here:
http://www.ericsson.com/thecompany/press/backgrounders
Ericsson ConsumerLab: From Apps to Everyday Situations
http://www.ericsson.com/res/docs/2011/silicon_valley_brochure_letter.pdf
Ericsson ConsumerLab: The 10 hottest consumer trends for 2012
http://www.ericsson.com/news/120105_10_hottest_consumer_trends_for_2012_24415902
0_c
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
About Ericsson's Global Services:
Globally, Ericsson has 56,000 in-house service professionals working in 180
countries, including 45,000 working close to the customer and more than 10,000
in our global centers. In total, 12,000 have expertise within consulting and
systems integration. Altogether Ericsson has more than 65,000 service
professionals, including an average of 15,000 subcontractors, well positioned to
support our customers' need for services around the world.
Ericsson currently manages networks serving more than 900 million subscribers,
the majority of whom are served through the company's global networks operations
centers.
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2 billion
subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
www.ericsson.com
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www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
Press release PDF:
http://hugin.info/1061/R/1589023/498870.pdf
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1589023]
Unternehmensinformation / Kurzprofil:
Datum: 26.02.2012 - 13:00 Uhr
Sprache: Deutsch
News-ID 118499
Anzahl Zeichen: 5839
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