Transformation of people, business and society through broadband
(Thomson Reuters ONE) - * Connecting 50 billion devices will require change in technology and business models * Telecom to transform other industries such as health, transport, media, government, utilities * People willing to spend substantially more to connect additional portable devices, beyond PC and telephoneAt the GSMA Mobile World Congress in Barcelona today, Ericsson (NASDAQ: ERIC)President and CEO Hans Vestberg encouraged the telecom industry to grasp itsadditional growth opportunities and lead beneficial change in society."By leveraging our joint capabilities, we can transform other industries such ashealth, transport, media, government and utilities. Broadband will not only playa key role in creating new business models that transform economies, but it willalso reduce carbon emissions from all the ways we work and live," he said.In the speech, Vestberg described the levels of transformation reaching acrosssociety, business, and especially people, where changing behaviors and thegrowth of mobile broadband subscriptions lend support for the vision that 50billion devices will be connected. "People want their devices to be connectedand they are willing to pay for it," he said.Ericsson ConsumerLab has just completed a study in which survey respondentssuggested that an acceptable range of spending is between 29 and 46 dollars permonth for a combination of extra devices.Vestberg urged industry partners and colleagues to collaborate onstandardization and new thinking to take advantage of growth opportunities."We're in a unique situation. I'm optimistic about this industry but there arechallenges. We need standardization to drive down costs and drive up traffic,and we need diverse payment plans," he said.Mobile broadband has moved from being nice to have in our world, to being anecessity. "We used to decide when to go online, but now we decide when weshould go offline," Vestberg pointed out. "That desire, to be always connected,plus lower prices of smartphones, affordable laptops and netbooks gives ourindustry a huge opportunity for growth."The CEO stressed that the change in telecoms affects more than the wealthyworld. "Our world faces two major challenges today: poverty and climate. Ourindustry can play a vastly important role in these issues," Vestberg said.Notes to editors:Youtube: Hans Vestberg at the press conference at MWC in Barcelona
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Datum: 16.02.2010 - 13:00 Uhr
Sprache: Deutsch
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