21st Century Insurance Presents 2012 Honda CR-Z EX to Dallas, Oregon Resident Vickie Ames in "Win Big Sweepstakes"
(firmenpresse) - SALEM, OR -- (Marketwire) -- 03/27/12 -- For the culmination of its "Win Big Sweepstakes," 21st Century Insurance awarded the grand prize: a new 2012 Honda CR-Z EX, to Vickie Ames, of Dallas, Oregon.
In September 2011, the 21st Century Insurance e-business team launched its "Win Big Sweepstakes" on Facebook. During the 13-week sweepstakes, visitors who "liked" or became a "fan" of 21st Century were entered into a drawing for various prizes. The contest generated over 60,000 entrants between September and December 2011.
In total, 21st Century awarded 80 prizes to its loyal fans. Prizes included: a 54-inch TV, 10 tablet computers, five $500 gas cards, 10 Garmin GPS systems, five MacBook Pro laptops and a trip to Hawaii. The grand prize was a new car -- the 2012 Honda CR-Z EX. Click to see a video of Vickie receiving (and driving!) her new Honda.
"Our customer base became very engaged once they decided to 'like' us," said , vice president of e-business. "Many took time to let us know how much they like being a customer. Others with customer service questions used Facebook to tell us about them, and we were able to respond immediately. We've had thousands of people 'talking' about 21st Century on Facebook. Creating dialogue opportunities that drive customer engagement is our primary goal with social media."
After winning the shiny red CR-Z EX, Vickie was thrilled, "I really want to thank 21st Century for this wonderful, wonderful prize. It's just unbelievable, unbelievable... I thought maybe I can win a Kindle Fire. I had no idea that I would win a car. Oh my gosh!"
21st Century Insurance is a trade name for a leading group of direct-to-consumer auto insurers in the United States. 21st Century is dedicated to providing customers with excellent coverage and award-winning service, and helping them save on auto insurance. Insuring more than 2 million vehicles across 49 states and Washington, D.C., 21st Century is also a proud part of the Farmers Insurance Group of Companies®, the third largest personal lines insurer in the country. For more information, visit or call (877) 310-5687 for a quote.
Farmers Insurance Group of Companies is the country's 3rd largest insurer of both personal lines passenger and , and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.
Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site or .
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Datum: 27.03.2012 - 13:04 Uhr
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