World Cup and more in 3D
(Thomson Reuters ONE) -
* Demand for mass-market 3D TV is soaring
* Broadcasting live 3D events to home viewers to begin in earnest
* Ericsson provides complete 3D video processing solution to ESPN
In 2010, sports fans around the world will be treated to more events in 3D than
ever before. From the World Cup in football, to the X Games, consumers are ready
to watch their favorite games with a 3D movie-theater experience at home.
Broadcasters, service operators and content providers will compete for viewer
attention by providing coverage of live sporting and cultural events in 3D. The
winners will be home viewers.
Ericsson (NASDAQ:ERIC) is providing ESPN 3D, the industry's first 3D sports
television network, with a complete standards based video processing solution,
featuring encoders and receivers tuned for ESPN 3D broadcasts, as well as for
high quality HD. The complete end-to-end solution supports the highest picture
quality from venue to viewer.
"Our consumer labs research consistently shows that high quality pictures are
the number one consumer desire in today's TV market. Having pioneered HDTV with
our first to market solutions, we are well placed to provide the video
processing platform for 3D, the next wave of consumer innovation. We are excited
to be working with ESPN on delivering these ground breaking 3D sporting
experiences," said Staffan Pehrson, Head of Solution Area TV, Ericsson.
ESPN is deploying a variety of Ericsson 3D and HD products including the
complete solution for direct-to-home and contribution and distribution of 3D
content launched at NAB this week. At the same time, ESPN will transmit HD
programming to viewers worldwide in 2D using Ericsson's MPEG-4 AVC HD 4:2:2
video processing system. The solution delivers more efficient bandwidth usage
while ensuring the transmissions meet ESPN's high standards for picture
quality.
Notes to editors:
Pressrelease: Delivering 3D experience to the living room
ESPN 3D
ESPN Fact Sheet
Ericsson's encoding and video processing solutions
Ericsson's integrated receiver decoders
Ericsson Television web site
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
UPCOMING EVENTS
Ericsson's Capital Markets Day, Stockholm, Sweden, May 5-6
Ericsson Business Innovation Forum, Shanghai, China, May 17-18
For more information please contact the Ericsson Media Relations Team.
[HUG#1402861]
Press release PDF: http://hugin.info/1061/R/1402861/357348.pdf
Ericsson contribution encoder picture: http://hugin.info/1061/R/1402861/357354.jpg
RX8200 Receiver picture: http://hugin.info/1061/R/1402861/357351.jpg
Staffan Pehrson picture: http://hugin.info/1061/R/1402861/357349.jpg
Unternehmensinformation / Kurzprofil:
Datum: 13.04.2010 - 09:04 Uhr
Sprache: Deutsch
News-ID 18926
Anzahl Zeichen: 0
contact information:
Town:
STOCKHOLM
Kategorie:
Business News
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"World Cup and more in 3D"
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