Ericsson Mobility Report Shows Rapid Smartphone Uptake and Doubling of Mobile Data Traffic

Ericsson Mobility Report Shows Rapid Smartphone Uptake and Doubling of Mobile Data Traffic

ID: 205750

(Thomson Reuters ONE) -




* Approximately 40 percent of all phones sold in Q3 2012 were smartphones and
the growth of smartphone data traffic is expected to exceed the overall
average
* Mobile data traffic doubled between Q3 2011 and Q3 2012, and is expected to
grow 12 times between 2012 and 2018, driven mainly by video
* Total mobile subscriptions are expected to reach 6.6 billion in 2012 and
9.3 billion in 2018
* There were an additional 13 million LTE subscriptions in Q3 2012, and
numbers are predicted to reach 1.6 billion by 2018


The latest Ericsson (NASDAQ:ERIC) Mobility Report, formerly known as the
Ericsson Traffic and Market Report, reveals that approximately 40 percent of all
phones sold in Q3 were smartphones. Data traffic doubled between Q3 2011 and Q3
2012, and is expected to grow at a compound annual growth rate (CAGR) of around
50 percent between 2012 and 2018, driven mainly by video.



Figure: Application mobile data traffic volumes by device type

Ericsson's research shows that online video is the biggest contributor to mobile
traffic volumes, constituting 25 percent of total smartphone traffic and 40
percent of total tablet traffic. This puts new requirements on networks to cater
for quality anywhere and anytime.

Douglas Gilstrap, Senior Vice President and Head of Strategy at Ericsson, says:
"Expectations of mobile-network quality have been elevated by the availability
of smartphones and tablets that have changed the way we use the internet.
Mobility is becoming an increasingly significant part of our daily lives; we
always have devices within arm's reach, allowing us instant access to
information, entertainment and social interaction."

Total mobile subscriptions are expected to reach 6.6 billion by the end of 2012
and 9.3 billion by the end of 2018. These figures do not include machine-to-




machine (M2M) subscriptions. China alone accounted for about 35 percent of net
additions during Q3, with about 40 million additional subscriptions. Brazil (9
million), Indonesia (7 million), and the Philippines (5 million) followed in
terms of net additions. Overall, global mobile penetration reached 91 percent in
Q3 2012, and mobile subscriptions now total around 6.4 billion. Mobile
subscriptions have grown by around 9 percent year-on-year and 2 percent quarter-
on-quarter.

By mid-2012, LTE coverage was provided for an estimated 455 million people
globally. Within five years, more than half the world's population is expected
to benefit from to LTE coverage.



Figure: Mobile Subscriptions by technology, 2009-2018

LTE is the fastest-developing system in the history of mobile communications in
terms of buildout and uptake. LTE is currently being deployed and built out in
all regions, and total subscriptions will increase from around 55 million at the
end of 2012 to an estimated 1.6 billion in 2018. WCDMA/HSPA networks currently
provide coverage to more than half the world's population and continue to grow
faster than LTE in terms of absolute numbers, adding 65 million subscriptions in
Q3 2012 compared with 13 million for LTE.

NOTES TO EDITORS

Link to Ericsson new and previous issues of Ericsson Mobility Report:

www.ericsson.com/ericsson-mobility-report

Bio and photos of Douglas Gilstrap

Interim Traffic and Market Report released
August 28, 2012

Press release, June 5 2012: Ericsson: 85 percent of the world's population
covered by high-speed mobile internet in 2017

Press release, November 7 2011: Ericsson predicts Mobile Data Traffic to grow
10-fold by 2016

Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press

Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2.5 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericssonpress



FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com


Ericsson Mobility Report Nov 2012 - Full report:
http://hugin.info/1061/R/1659597/537300.pdf

Figure 6: Mobile subscriptions by region, 2009-2018:
http://hugin.info/1061/R/1659597/537333.jpg

Ericsson Mobility Report Press release PDF:
http://hugin.info/1061/R/1659597/537302.pdf

Figure 5: Mobile subscriptions by technology, 2009-2018 jpeg:
http://hugin.info/1061/R/1659597/537332.jpg

Figure 25: Application mobile data traffic volumes by device type:
http://hugin.info/1061/R/1659597/537335.jpg

Figure 1: Mobile Subscriptions by region Q3 2012 jpeg:
http://hugin.info/1061/R/1659597/537331.jpg

Figure 23: Comparison of data volume usage for a game session. JPEG:
http://hugin.info/1061/R/1659597/537334.jpg



This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE
[HUG#1659597]




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Datum: 21.11.2012 - 10:00 Uhr
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News-ID 205750
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