DGAP-News: ROK Stars PLC: OVAL - The 'Official Vodka' Of The British Comedy Awards 2012 and 2013
(firmenpresse) - DGAP-News: ROK Stars PLC / Key word(s): Miscellaneous
ROK Stars PLC: OVAL - The 'Official Vodka' Of The British Comedy
Awards 2012 and 2013
06.12.2012 / 08:00
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OVAL - The 'Official Vodka' Of The British Comedy Awards 2012 and 2013
OVAL Vodka becomes the Official Vodka of The British Comedy Awards,
broadcast live by Channel 4 TV, for 2012 and 2013
Ticker Symbol: RKS
WKN: A1H7NB
Thursday 6th December 2012
ROK Stars PLC, the consumer products development company founded by US
Billionaire John Paul DeJoria and UK entrepreneur Jonathan Kendrick, has
announced its premium vodka brand, OVAL, has become the official vodka of
the highly prestigious British Comedy Awards.
The British Comedy awards are broadcast live by Channel 4 TV each year and,
this year, will be hosted by Jonathan Ross on the 12th December.
'The British Comedy Awards are an excellent fit for OVAL Vodka - not just
because of the huge live TV audience our brand will be exposed to - but
also because comedy, being cool and so much of it being highly intelligent,
reflects much of the ethos of our upscale premium vodka so we are delighted
to have become the official vodka for the Awards for the next 2 years.'
Said Jonathan Kendrick, Chairman of ROK Stars.
OVAL Vodka is produced in Austria in a unique, natural and patented process
which bonds water molecules with alcohol molecules to deliver an incredibly
smooth, clean and crisp taste with the added benefit of reducing the
diuretic effect of alcohol consumption.
'We will be using our involvement with The British Comedy Awards over the
next 12 months or so to help push our brand awareness to celebrities and
comedians as well as the on-trade, the off-trade and premium spirits
consumers alike.' Added Kendrick.
In addition to OVAL Vodka, ROK Stars also markets ROK Natural Energy drink,
its unique all-natural energy-giving drink, PURE ROK, its highly innovative
water-purification system, and is close to announcing further details on
its third consumer product, a unique and patented eco-friendly packaging
solution for premium bottled mineral water, ROK Water, scheduled for launch
in 2013.
Commenting, John Paul DeJoria said 'All our ROK Stars products, including
OVAL Vodka, have the potential to achieve what Patron has in the tequila
market and what Paul Mitchell has achieved in the hair care market; to
become billion dollar brands.'
More information:
www.rokstars.com
www.ovalvodkas.com
www.britishcomedyawards.com
www.britishcomedyawards.com/partners.aspx
Safe Harbor Statement:
The statements contained herein are forward-looking statements that are
subject to risks and uncertainties that could cause actual results to
differ materially from those expressed in the forward- looking statements,
including, but not limited to, certain delays beyond the company's control
with respect to market acceptance of new technologies or products, delays
in testing and evaluation of products, and other risks detailed from time
to time.
End of Corporate News
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