Report highlights China's world of difference
(Thomson Reuters ONE) -
· Ericsson ConsumerLab report reveals consumer trends driving world's
largest market
· Nearly 800 million mobile subscribers, 380 million internet users
· Status, urbanization and globalization driving take-up of more
advanced services
With the 2010 World Expo, Shanghai is shining a spotlight on China's past,
present and future. A new Ericsson ConsumerLab report is turning that spotlight
onto the consumer behavior powering the growth, potential and diversity of the
world's biggest telecom market.
The report, released in conjunction with the Ericsson (NASDAQ:ERIC) Business
Innovation Forum in Shanghai from May 17-19, explores the behaviors, trends and
circumstances of China's nearly 800 million mobile phone subscribers and 380
million internet users. They cover every possible socioeconomic niche and every
level of technical prowess.
With mobile penetration of 56 percent and 8.8 million new subscriptions a month,
China has one of the most dynamic markets in the world, as well as the
fastest-growing major economy. GDP growth of 8 percent in 2009 and rising
incomes are increasing spending power and material wealth. But the picture
varies across this enormous country. The urban, rural and youth markets in
particular show extreme diversity in user sophistication and demand for
services.
Douglas Gilstrap, Senior Vice President and head of Strategy at Ericsson,
stresses the importance of China on the telecom world: "With its enormous and
increasingly prosperous population, China - together with neighboring India - is
widely expected to provide a large share of future telecom growth. The study
provides the latest, in-depth information that we and our business partners need
to use to capture that growth. Understanding user behavior is crucial in driving
successful innovation in both technology and business models."
Urban: There is a flood of people to China's cities, where users demand and get
the latest in advanced mobile internet services. There is huge interest in the
latest technology, and rapid income growth - 8.8 percent year-on-year in 2009 -
as well as the hunt for status has made China the second-largest luxury consumer
in the world. Mobile phones are everywhere, while fixed connections are less
common, so people use their mobile handsets for data and voice rather than
laptops and dongles.
City dwellers increasingly see internet access as an essential service. They
rely on the internet for access to services and social contacts. Curiosity about
the world beyond China's borders is also driving change: the number of Chinese
tourists heading overseas is set to reach 54 million this year, up from 47
million last year.
Youth: More educated than their parents, the youth of China are one of the most
sought-after target markets in the world. With service consumption rivaling or
exceeding their peers in the UK, Sweden and the US, they are early adopters,
digital natives, status conscious and - as a generation of single children -
more affluent than previous generations.
Rural: Despite a rush to the cities and increasing numbers of migrant workers, a
huge proportion of China's population lives in rural areas. Rural incomes are
rising and there is soaring demand for technology products, but subscribers use
their mobile phones almost exclusively for voice. Relevance of service, ease of
use and pricing are the key factors for driving rural market uptake of mobile
internet.
Ericsson ConsumerLab studies how consumers act and what they think about telecom
products and services, helping operators understand their customers and develop
revenue-generating strategies.
It is based on a global research program built on yearly interviews with 40,000
consumers in more than 30 countries, representing the opinions of more than 1.1
billion people. The global research program is built on both quantitative and
qualitative consumer market research covering both general market and consumer
trends as well as in-depth insights into specific areas.
The two-day global media event, Ericsson Business Innovation Forum, was opened
by a guest speech by China's prominent economist Dr. Fan Gang who analyzed
future scenarios of the Chinese economy.
Mr. Zhu Lijun of China Unicom and Mr. Bill Huang of China Mobile joined the
event and delivered visions of exciting market update. Other speakers included
representatives from Chinese online companies, Lenovo, and executives from
ST-Ericsson as well as Ericsson.
Notes to editors:
Further program details and presentation material are available at:
www.ericsson.com/innovationforum
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
[HUG#1416395]
Press release in pdf: http://hugin.info/1061/R/1416395/366990.pdf
Unternehmensinformation / Kurzprofil:
Datum: 18.05.2010 - 08:32 Uhr
Sprache: Deutsch
News-ID 21042
Anzahl Zeichen: 0
contact information:
Town:
STOCKHOLM
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 171 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Report highlights China's world of difference"
steht unter der journalistisch-redaktionellen Verantwortung von
Ericsson (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
