DGAP-News: ROK Stars PLC appoint Jimmy 'The Whirlwind' White as Global Brand Ambassador
(firmenpresse) - DGAP-News: ROK Stars PLC / Key word(s): Miscellaneous
ROK Stars PLC appoint Jimmy 'The Whirlwind' White as Global Brand
Ambassador
10.01.2013 / 08:00
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ROK Stars PLC appoint Jimmy 'The Whirlwind' White as Global Brand
Ambassador
Snooker legend Jimmy White MBE to promote ROK Stars 'game changing' brands
and products
Ticker Symbol: RKS
WKN: A1H7NB
10th January 2013
ROK Stars PLC, the consumer products creator, incubator and development
company founded by US Billionaire John Paul DeJoria and UK entrepreneur
Jonathan Kendrick, has today announced the appointment of global snooker
legend Jimmy White MBE as a Global Brand Ambassador for the company.
Born in London in 1962, Jimmy has played professional snooker for 30 years,
winning a total of 23 professional titles and competing in the finals of 6
snooker World Championships.
In 1979 he won the English Amateur Championship, followed in 1980 by
becoming the youngest-ever winner of the World Amateur Snooker Championship
at the age of 18 - after which Jimmy turned pro in what was to be the start
of a professional career which has secured him a place in snooker history
as one of the true greats.
With 23 professional titles under his belt, including 10 ranking titles,
'The People's Champion' as Jimmy is also known, is one of the world's
snooker legends.
Jimmy played in 25 World Championship tournaments between 1981 and 2009,
reaching the finals in 1984 and again between 1990 and 1994. He is also one
of only six players to achieve a maximum break of 147 in the World
Championship.
Jimmy's form remains outstanding and, with several wins in the last 3
years, all eyes are on the 2013 World Championship.
As well as a large fan-base in the UK, Jimmy - also referred to as 'The
Whirlwind' - enjoys huge popularity internationally, including a massive
following in China and Thailand.
'It's great to have such a proven legend as Jimmy on board as a Global
Brand Ambassador for ROK Stars while we rapidly continue to develop and
market our range of highly innovative consumer brands and products on a
global scale' said Jonathan Kendrick, Chairman of ROK Stars. 'Jimmy was
always 'game-changing' in the manner he's performed over the years and we
see his mentality and extraordinary ability as being a great fit with - and
a reflection of - our mentality and mandate.'
'I am very excited to be involved with ROK Stars because they are great
people who are amassing an incredible portfolio of world-class products
which I am delighted to promote' said Jimmy. 'I'll begin by proudly bearing
OVAL Vodka branding at the German Masters snooker tournament in Berlin at
the end of January.'
Commenting, John Paul DeJoria, the co-founder of ROK Stars as well as being
the co-founder of Paul Mitchell, the largest private hair care company in
North America and the co-founder of Patron Tequila, the worlds biggest
premium tequila brand said 'All our initial ROK Stars products have the
potential to achieve what Patron has in the tequila market and what Paul
Mitchell has achieved in the hair care market; to become billion dollar
brands.'
More information at www.rokstars.com
Safe Harbor Statement:
The statements contained herein are forward-looking statements that are
subject to risks and uncertainties that could cause actual results to
differ materially from those expressed in the forward- looking statements,
including, but not limited to, certain delays beyond the company's control
with respect to market acceptance of new technologies or products, delays
in testing and evaluation of products, and other risks detailed from time
to time.
End of Corporate News
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