Rapala Eco Wear Reflection Jacket Wins Red Dot Design Award
(Thomson Reuters ONE) -
Rapala VMC Corporation
Press Release
April 3, 2013 at 5:00 p.m.
The new Rapala Eco Wear® Reflection jacket has been honored with the famous Red
Dot design award. This year, 1865 manufacturers, designers and architects from
54 countries were hoping to receive the coveted Red Dot award. It is one of the
most recognized and prestigious design awards in the world.
The awarded jacket is part of the Rapala Eco Wear product range that was
introduced to the public in 2011 with immediate success. The core values of the
range lay in its environmentally friendly production methods, sustainable
development and innovation.
The Rapala Eco Wear wading apparel are manufactured with a unique, ecological
process from DuPont(TM) that reduces its dependence on petroleum based products
by 30% and greenhouse gas emissions by 35% when compared to the traditional
production methods.
Apart from the ecological aspect, the jacket features a design protected pattern
that mimics natural light reflections in the aquatic environment. Thanks to the
asymmetry of the pattern, there are no two Reflection jackets that are exactly
alike.
Representing Finnish design, The Rapala Eco Wear collection has received other
international awards as well. In the year they were introduced to the market,
the Eco Wear Waders were given the Best New Product Award in the fishing
clothing category at the EFTTEX show.
For further information:
Henri Eppert
Product Manager
Rapala VMC Corporation
henri.eppert(at)rapala.fi
Salla Auerto
Sales Manager
Rapala VMC Corporation
salla.auerto(at)rapala.fi
Distribution: Main Media
Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The
Group brand portfolio includes the leading brand in the industry, Rapala, and
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 291 million in 2012, employs some 2 000 people in 38 countries.
Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki
stock exchange since 1998.
Press Release:
http://hugin.info/120091/R/1689869/554703.pdf
EcoWear Wading Jacket image:
http://hugin.info/120091/R/1689869/554700.jpg
Red Dot image:
http://hugin.info/120091/R/1689869/554702.jpg
Rapala EcoWear Logo image:
http://hugin.info/120091/R/1689869/554701.jpg
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Rapala VMC Oyj via Thomson Reuters ONE
[HUG#1689869]
Unternehmensinformation / Kurzprofil:
Datum: 03.04.2013 - 16:00 Uhr
Sprache: Deutsch
News-ID 245707
Anzahl Zeichen: 3845
contact information:
Town:
Helsinki
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 180 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Rapala Eco Wear Reflection Jacket Wins Red Dot Design Award"
steht unter der journalistisch-redaktionellen Verantwortung von
Rapala VMC Oyj (Nachricht senden)
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