MEplusYOU Hires Former American Cancer Society, Verizon Vet
25-Year Industry Expert Scott Bennett Joins Agency
(firmenpresse) - DALLAS, TX -- (Marketwired) -- 05/08/13 -- , a strategic and creative agency, welcomes as agency principal. With more than 25 years of marketing experience, Bennett is charged with not only building successful brand strategies, but also managing and strengthening relationships between the agency and its clients.
"Scott is a leader of the Relationship Era of marketing," said Doug Levy, CEO, MEplusYOU. "Scott's expertise in helping marketers deepen customer relationships and win brand advocates is a great fit for our agency."
Prior to MEplusYOU, he served as chief marketing officer for the American Cancer Society (ACS), where he developed the strategy that positioned ACS as "The Official Sponsor of Birthdays" and helped the organization exceed its e-revenue goals. As vice president for the national channel of Verizon Information Services, Bennett ran national customer and non-traditional sales channels and had P&L responsibility for almost $1 billion in annual revenue. No stranger to agency life, Bennett spent more than 14 years with various agencies, including DDB Needham and NW Ayer, advancing through the senior leadership ranks and collaborating with well-known companies, including General Mills, Kraft, JC Penney, GTE and British Aerospace.
"The days of telling customers what to think and how to perceive your brand are over," said Bennett. "Successful marketers recognize the importance of reciprocity and engaging customers through conversation. MEplusYOU is an agency that understands this new frontier. Through its impactful work and talented employees, this agency makes it possible to develop sustainable relationships between brands and people."
In addition to his work schedule, Bennett serves as an advisor for the Chief Customer Officer Council and is an angel investor and consultant to two technology start-ups.
He holds a Bachelor of Science in advertising from the University of Texas and received executive education from the Harvard Business School in Strategy: Building and Sustaining Competitive Advantage.
MEplusYOU manages traditional and digital work across a variety of industries, including consumer products, travel and hospitality, telecommunications, consumer electronics, health care, food and beverage, and sporting goods. To learn more about MEplusYOU, visit , connect with the agency at or follow .
MEplusYOU is a strategic and creative agency that believes authentic relationships fuel astonishing brands. In today's complex digitally and socially centered landscape, MEplusYOU's purpose-driven formula activates paid, earned, shared and owned media to produce breakthrough results. With offices in Dallas and New York, the agency's portfolio spans many industries and includes companies such as Procter & Gamble, MoneyGram, Louisville Slugger, Samsung and Houghton Mifflin Harcourt. For more information, visit , connect with the agency at or follow .
MEplusYOU
Sarah Marshall
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Datum: 08.05.2013 - 17:00 Uhr
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News-ID 257815
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