SDL Survey Reveals Consumers Want Brands to Offer Consistent Experience
69 percent of those surveyed expect online, mobile, and physical locations to offer same pricing, discounts and sales
(firmenpresse) - MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 05/15/13 -- In a of more than 4,000 people, 69 percent expect a brand's online store, mobile app and physical store to offer same pricing, discounts and sales. These results are from a survey by (LSE: SDL) that looked at the mobile and social media habits of consumers in the United States, United Kingdom, Australia and Singapore.
The survey also found 62 percent of respondents use a mobile device at a brand's physical location to compare products and prices. And, nearly one third of respondents in all locales use a brand's mobile app or web site when looking to learn more about a brand from their mobile device. These results confirm that consumers function seamlessly across channels when and as part of their experience there is an expectation of consistency and a fair value exchange.
SDL also found the "showrooming" trend is still very much relevant. With 77 percent of respondents confirming they , which is to visit a brand's physical location to evaluate products knowing they will buy online at another time. This trend has broad implications for retailers.
The online survey also looked at how when interacting with brands. Key findings include:
"It's clear from the survey results that consumers want brands to improve the dynamic between online, mobile and in-store to meet their expectations of a consistent experience," said , chief strategy officer, SDL Campaign Management & Analytics. "Successful companies today need to know who their customers are talking to, what to say and how to say it to create valuable and compelling ."
For more details, download the SDL Campaign Management & Analytics report on these findings at .
SDL Campaign Management & Analytics delivers a that provides the foundation for marketers to design campaigns around highly personalized activities and events that are meaningful to individual customers.
About SDL
SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit .
Contacts:
SDL Campaign Management & Analytics
Jennifer Roane
+1 720-407-6065
SDL Corporate Headquarters
Vicky Ryce
+44 (0)7792 662213
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Datum: 15.05.2013 - 11:00 Uhr
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