DataXu Webinar: "How Top Brands Are Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing"

(firmenpresse) - BOSTON, MA -- (Marketwired) -- 08/28/13 -- The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we've built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today's always-on, always connected world?

Top brands are adopting a customer-centric approach to marketing, leveraging the latest programmatic technologies to gain valuable insights and increase engagement for improved acquisition and better ROI.

Join guest speaker and as they discuss:

How the customer journey has changed

How Ford Motor Company fundamentally changed their marketing practices to realize impressive results.

The webinar will also explore the recently published report, "Maximize Media ROI with a Customer-centric Approach." All attendees will receive a complimentary copy of the report.

: Wednesday, September 11 at 11:00am PT/2:00pm ET



Please submit questions in advance to DataXu on and follow the conversation at .



DataXu is transforming the way companies build their brands in a digital world through the industry's only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers through the buying journey and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit or follow us at .

Copyright © 2013 DataXu, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners.



Katie Gabriello
DataXu

(857) 445-4687

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Bereitgestellt von Benutzer: Marketwired
Datum: 28.08.2013 - 13:30 Uhr
Sprache: Deutsch
News-ID 291693
Anzahl Zeichen: 0

contact information:
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BOSTON, MA

Kategorie:

Advertising, PR and Marketing

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