DGAP-News: bmp media investors AG: mbr targeting sold to Ströer Digital
(firmenpresse) - DGAP-News: bmp media investors AG / Key word(s): Miscellaneous
bmp media investors AG: mbr targeting sold to Ströer Digital
29.08.2013 / 09:15
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Berlin, 29 August 2013 - After only one year, bmp media investors AG (ISIN
DE0003304200) is selling its holding in mbr targeting GmbH subject to a
condition precedent with an IRR of 268% to Ströer Digital Group GmbH, thus
recording the second successful exit in the targeting segment after the
acquisition of Nugg.ad by Deutsche Post three years ago. The parties have
agreed not to disclose the purchase price. The sale is expected be
completed by the beginning of October, dependent on the fulfilment of
certain conditions.
bmp purchased a stake in mbr only in June 2012, doing so in collaboration
with VC Fonds Technologie Berlin, who is managed by IBB
Beteiligungsgesellschaft, and a group of business angels led by Dirk
Freytag. mbr is a technology firm in the field of online marketing that has
focused increasingly on the optimisation of advertising campaigns in real
time bidding in the last 12 months. The mbr targeting algorithm, which is
based on more than 10 years of preparatory scientific work, allows an
increase in efficiency in e-commerce and digital advertising via a unique
user segmentation process.
With its scaling and self-learning solution, mbr provided impressive and
quickly measurable proof of success in numerous campaigns through user
recognition. This wakened the interest of strategic partners in an
acquisition at an early stage. Ströer Digital is initially acquiring 79.1%
of the company. The mbr services will continue to be offered to third
parties as well. However, they are extremely likely to provide another
innovation and performance boost in the Ströer scope and complement
Ströer's range of services further.
Jens Spyrka, a member of the Executive Board of bmp media investors, says:
'We are proud to have supported the mbr targeting team led by Pablo Metz
and Christoph Tavan together with the other parties of our consortium in
working out the benefits of the mbr solution and its optimal area of
deployment in the last few months. We anticipate that mbr will continue
this successful development at an even more accelerated rate as part of
Ströer Digital and we wish the team much continued success.'
About bmp media investors AG:
The private equity company bmp media investors AG (ISIN DE0003304200)
invests in high-growth companies in the area of media and marketing
services in Germany and Poland. It focuses on companies in the seed,
start-up and expansion stages.
Since 1997, bmp media investors has been investing in media and marketing
service companies. Some of its most successful exits include eProfessional,
Gamigo, YOC, K2, Bankier, Nokaut and nugg.ad. Companies such as brand eins,
dailyme , Xamine, iversity, K2 and Retresco are in its current portfolio.
Contact:
bmp media investors AG
Corinna Riewe
Schlüterstraße 38
10629 Berlin
Tel.: +49-30-20 30 5 567
criewe(at)bmp.com
www.mediainvestors.com
edicto GmbH
Dr. Sönke Knop, Axel Mühlhaus
Eschersheimer Landstraße 42-44
60322 Frankfurt
Tel. +49-69-90550551
bmp(at)edicto.de
This Corporate News is neither an offer nor a request to submit an offer
for the sale of securities - specifically not in the US or other countries
or jurisdictions in which an offer or request to submit an offer for the
purchase or sale would be illegal without prior registration or permission
under the relevant securities guidelines.
This Corporate News is neither an offer to sell registered bearer shares
nor a request to submit an offer to buy the registered shares; it is merely
for information purposes.
End of Corporate News
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29.08.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: bmp media investors AG
Schlüterstraße 38
10629 Berlin
Germany
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-555
E-mail: ir(at)bmp.com
Internet: www.mediainvestors.com
ISIN: DE0003304200
WKN: 330420
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart; Warschau
End of News DGAP News-Service
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227932 29.08.2013
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Datum: 29.08.2013 - 09:15 Uhr
Sprache: Deutsch
News-ID 291956
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