DGAP-News: Ströer launches wide-coverage, multi-screen moving-image marketing with Ströer Primetime
(firmenpresse) - DGAP-News: Ströer Media AG / Key word(s): Product Launch/Miscellaneous
Ströer launches wide-coverage, multi-screen moving-image marketing
with Ströer Primetime
09.09.2013 / 11:23
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Ströer launches wide-coverage, multi-screen moving-image marketing with
Ströer Primetime
- Moving images on all screens: mobile, online and digital out-of-home
videos available from one source under the management of Andreas
Heintze
- Initial marketing contracts for Tape.tv, Promiflash and myspasss.de
- Nearly 500 million video views per week
Cologne/Munich, Germany, September 9, 2013 At dmexco, Ströer is launching
an exclusive new marketer: Ströer Primetime. The new marketer unites
moving-image advertising on private screens (smartphones and tablets), home
screens (PC), and public screens (DOOH displays) within the Ströer Digital
Group. With this so-called multi-screen scenario, Ströer Primetime is a
one-stop source, offering services from cross-media planning and booking to
campaign monitoring.
'Ströer Primetime is another important building block in our digital
strategy' explains Udo Müller, Chief Executive Officer of Ströer Media AG.
'By combining our online reach with digital out-of-home media, we achieve
increased coverage growth for our customers and we are in the position to
compensate insufficient online net-reach in the video segment.'
Andreas Heintze is the Managing Director of Ströer Primetime: 'With our
product range and our reach, we are going to raise the bar for moving-image
marketing in Germany to a whole new level. Our product unites online
targeting possibilities with the fast coverage expansion of DOOH in a
unique way.'
Beiersdorf - representing Nivea Men - and SportScheck has been secured as a
pilot customer. The SportScheck campaign is only being displayed on local
screens in Munich/Germany. This is an initial test, which will show how the
specific advantages of both media can be combined for location marketing
over the medium term.
'In the medium term, we will be in the position to automatically optimize a
moving-image campaign in a way that allows an advertisement to be displayed
more frequently on DOOH screens in regions with higher viewing figures,'
explains Andreas Heintze. 'This enables us to also address regional
advertising customers in the next phase.'
For this purpose, Ströer is developing its own video ad server, which will
serve as a real multi-screen planning and booking tool, enabling dynamic
and regional management.
Ströer Primetime addresses content producers who desire independent
marketing. As a result, Ströer Primetime is positioning itself as an
alternative to all other marketers, such as classic media companies that
are also content producers. In contrast, Ströer Primetime remains
independent and impartial.
Ströer Primetime has successfully acquired music video station Tape.tv,
celebrity portal Promiflash and Brainpool TV portal myspass.de as its first
customers in the online marketing segment. The complete moving-image
content of Ströer Digital Group, such as auto-motor-sport.de and
freenet.de, will also be bundled in Ströer Primetime. In the area of online
video advertising, Ströer Primetime offers advertising options on over 50
websites in the form of in-page and in-stream video advertising, and also
as video interstitials. Online ads can also be displayed on selected topic
channels.
Online services are already generating 50 million video views per week.
Beyond this, there are 140 million views on info screens and 300 million
views on the digital out-of-home channel. The cross-media combination
creates a clear advantage, for advertisers as well as for publishers: The
additional digital moving-image screens provide access to new target groups
and increase overall reach, while offering simplified handling and a
uniform reporting structure regarding both forms of media. Ströer Primetime
achieves up to 500 million video ad impressions per week via online videos
and the digital out-of-home channel. These figures make it one of the
largest multi-screen marketers on the German advertising market right from
the start.
About Ströer
Ströer Media AG is a leading provider of online advertising and
out-of-home, and offers its advertising customers individualized and fully
integrated premium communications solutions. In the field of digital media,
Ströer is setting new standards for innovation and quality in Europe and is
thus opening up new and innovative opportunities for targeted customer
contact for its advertisers.
The Ströer Group commercializes several thousand websites and more than
280,000 out-of-home advertising faces. With consolidated revenue of EUR
560m for the full year 2012, Ströer Media AG is one of largest providers of
out-of-home media in Europe in terms of revenue.
The Ströer Group has approximately 2,000 employees at over 70 locations.
For more information on the Company, please visit www.stroeer.de
Press contact
Ströer Media AG
Marc Sausen
Head of Group Communication
Ströer Allee 1 . D-50999 Cologne
Telephone: +49 (0) 2236 / 96 45-246
Fax: +49 (0) 2236 / 96 45-6246
Email: msausen(at)stroeer.de
IR Contact
Ströer Media AG
Dafne Sanac
Manager Investor Relations
Ströer Allee 1 . 50999 Cologne
Phone +49 (0)2236 . 9645-356
Fax +49(0)2236 . 9645-6356
Email: dsanac(at)stroeer.de
End of Corporate News
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09.09.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Language: English
Company: Ströer Media AG
Ströer Allee 1
50999 Köln
Germany
Phone: +49 (0)2236.96 45 0
Fax: +49 (0)2236.96 45 299
E-mail: info(at)stroeer.com
Internet: www.stroeer.de
ISIN: DE0007493991
WKN: 749399
Indices: SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
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229570 09.09.2013
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Datum: 09.09.2013 - 11:23 Uhr
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