SMARTRAC: Aquabit Spirals and Morinaga teamed up to successfully complete NFC-enabled marketing campaign in Tokyo, Japan (news with additional features)
(firmenpresse) - (DGAP-Media / 27.09.2013 / 12:05)
SMARTRAC, Aquabit Spirals and Morinaga teamed up to successfully complete
NFC-enabled marketing campaign in Tokyo, Japan.
Amsterdam, September 26, 2013 - SMARTRAC N.V., the leading developer,
manufacturer and supplier of RFID transponders and inlays, today announced
that its BullsEye Near Field Communication (NFC) tags were used in an
innovative, NFC-enabled marketing campaign designed by Aquabit Spirals and
Morinaga. The promotion, executed in August 2013 at the confectioner's
Diver City Tokyo Plaza shop, strongly demonstrates the effectiveness and
benefits to use NFC-technology for enhanced and sustainable customer
engagement and customer loyalty.
'The marketing campaign in Tokyo used Aquabit Spirals' 02020 marketing
model (offline to online to offline) and SMARTRAC's high-performing NFC
tags to boost and measure customer interest and interaction with Morinaga's
brand and products,' said Tomohiro Hagiwara, CEO, Aquabit Spirals.
For the execution of the marketing campaign, Morinaga distributed 20,000
special loyalty cards to visitors of its flagship Tokyo shop. Customers
then used their NFC-enabled smartphones to read the card code and launch a
campaign page with a short movie. After watching the movie on their phones,
they received a special electronic stamp. Once reading the card five
different times and collecting five separate stamps, customers were given a
coupon which they could redeem in person at the store. Special product
advertisements and contact plates with embedded BullsEye NFC tags and QR
codes were prominently displayed around the store. Visitors could also use
their smartphones to watch more movies and further extend their online
experience.
'NFC-enabled marketing and business will pave the way for the future and we
are delighted to support Aquabit Spirals and Morinaga in order to
demonstrate, how innovative technology and marketing can help to build and
enhance customer relationship in highly competitive industries,' said
Edward Lu, Vice President of Sales APAC at SMARTRAC. '
With their exceptional performance and reliability, SMARTRAC BullsEye NFC
tags and inlays are consistently chosen by companies seeking to implement
location-based marketing and merchandising campaigns. More information on
BullsEye NFC products, which are based on the IS0 14443A standard and are
compatible with NFC Forum standards, is available at:
http://www.smartrac-group.com/en/products-nfc-products.php.
About SMARTRAC:
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and
NFC transponders and inlays. The company produces both ready-made and
customized transponders and inlays used in access control, animal
identification, automated fare collection, border control, RFID-based car
immobilizers, contactless payment cards, electronic product identification,
industry, libraries and media management, laundry, logistics, mobile and
smart media, public transport, retail, and many more.
SMARTRAC was founded in 2000 and has its registered headquarters in
Amsterdam, The Netherlands. The company currently employs approximately
3,600 employees and maintains a global research and development,
production, and sales network. For more information, visit SMARTRAC on the
Internet: www.smartrac-group.com and follow us on Twitter:
www.twitter.com/SMARTRAC_NV.
SMARTRAC Press Contact:
SMARTRAC TECHNOLOGY GROUP
Phone: +31 203 050 150
Email: media.relations(at)smartrac-group.com
About Aquabit Spirals Inc.:
Aquabit Spirals is a Tokyo-based web service and apps developer for
smartphones and smart devices, optimizing and customizing O2O solutions and
products with an eye on marketing and NFC technology. For more information,
please visit spirals.co.jp.
Aquabit Press Contacts:
Aquabit Spirals Inc.
Representatives: Tomohiro Hagiwara and Matthew Dumas
Phone: + 81 (0)3-6450-3758
Email: tapit(at)spirals.co.jp
About Morinaga&Co. Ltd.:
Morinaga is a nationwide confectionery company in Tokyo, Japan. For more
information, please visit http://www.morinaga.co.jp/english/.
Morinaga Press Contacts:
Morinaga&Co. Ltd.
Morisaki, Fujita, Li and Yamazaki, Corporate Communications Department
Phone: + 81 (0)3-3456-0117
Email: koho(at)morinaga.co.jp
Forward-looking statements:
All forward-looking statements contained in this press release are based on
assumptions, planning, and forecasts at the time of publication of this
press release. Forward-looking statements always involve uncertainties.
Business and economic risks and developments, the conduct of competitors,
political decisions, and other factors may cause the actual results to be
materially different from the assumptions, planning, and forecasts at the
time of publication of this press release. Therefore, SMARTRAC N.V. does
not assume any responsibility relating to forward-looking statements
contained in this press release. Furthermore, SMARTRAC N.V. does not assume
any obligation to update the forward-looking statements contained in this
press release.
End of Media Release
+++++
Additional features:
Picture: http://newsfeed2.equitystory.com/smartrac/232334.html
Subtitle: Innovative NFC-enabled marketing campaign in Tokyo, Japan
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Issuer: SMARTRAC N.V.
Key word(s): Research/Technology
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company of EQS Group AG.
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232334 27.09.2013
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Datum: 27.09.2013 - 12:05 Uhr
Sprache: Deutsch
News-ID 300836
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