DGAP-News: 10 years of Payback: The success story of a service innovation
(firmenpresse) - Loyalty Partner GmbH / Miscellaneous
02.08.2010 09:30
Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.
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Press release 02 August 2010
Five percent of German retail business conducted via the Payback card -
Almost double the per-customer sales as the EC card - Largest marketing
platform in Germany - Poland and India mark the first step on the
international stage - Goal: Global market leadership
Munich - The Payback card is celebrating its tenth birthday. Launched back
in 2000, it wasn't long before it became Europe's market-leading loyalty
programme. As it stands, Payback is now the third most popular everyday
customer card in German wallets and is used around 1.5 million times each
day at the cash desks of the programme's partner companies. The cards are
now used for sales worth around EUR 14.5 billion each year, equivalent to
approximately five percent of the retail sector in Germany. At EUR 1,300
per year, the average Payback customer accounts for almost twice the volume
of an EC card customer. Now, Payback is also spreading its wings outside
Germany. Following a successful launch in Poland, the company has recently
also become the leading programme of its kind in the growth market of
India. As a result, it is represented in two of the five largest consumer
markets in the world.
'Our goal is to achieve market leadership in the loyalty programme sector
in the next five years,' says Alexander Rittweger, Payback founder and CEO
of holding company Loyalty Partner GmbH. Following the initial boom years,
the programme has continued to enjoy consistent growth in Germany, too.
This is due primarily to additional partners and new services such as the
recently introduced iPhone app. Together, around 10,000 outlets operated by
26 retail and service partners and 300 online providers give over 19
million active Payback users in Germany the opportunity to collect benefits
and points while they shop. Via Payback - Germany's largest marketing
platform - the companies are able to establish personal contact with
consumers. Even in a year of crisis when general investment in marketing in
Germany slumped by 6 percent, the Payback marketing platform grew by 50
percent. Payback partners can use the various channels in the programme as
advertising space featuring offers and coupons, for example. Each year, 350
million direct marketing contacts are generated for the partner companies,
with a response rate of up to 60 percent. Some partners generate over 60
percent of their sales from Payback customers.
In 2009, customers collected points worth EUR 164 million - and 93.6
percent of those points were then redeemed. The equivalent value of the
total points redeemed since the programme began is EUR 1.2 billion.
The number of people employed by the Loyalty Partner Group has increased
from 50 in the year 2000 to over 500.
Since the programme's launch in Poland in September 2009, the number of
Payback cards in active use there has reached six million - and is set to
rise further still. In June 2010, the acquisition of a majority share in
market-leading loyalty programme 'i-mint' - which has 9.5 million customers
- marked a further milestone in Payback'sinternationalization strategy.
About Loyalty Partner
Loyalty Partner GmbH is the European market leader in integrated loyalty
management solutions and operates multi-partner programmes. Loyalty Partner
supplies its clients with performance marketing opportunities via Payback.
Through Loyalty Partner Solutions, the company also offers IT solutions to
boost customer loyalty. With over 500 employees Loyalty Partner generates
sales of EUR 209 million. The company is headquartered in Munich, with
subsidiaries in the U.K., France, Spain and Poland. Loyalty Partner's
shareholders include company founder Alexander Rittweger, British
investment firm Palamon Capital Partners, Metro AG and Roland Berger.
Due to its good working conditions and career prospects, the company has
been ranked one of the 'Top employers in Germany' on a number of occasions,
most recently in March 2010. Loyalty Partner has twice received the award
'Bayerns Best 50' as one of the fastest growing companies in the German
state of Bavaria.
Images relating to '10 years of Payback' are available in the press section
under www.payback.net.
Further information:
Loyalty Partner GmbH
Christine Beckenbauer
Theresienhöhe 12
80339 Munich
Germany
Tel.: +49 89 / 99741 405
christine.beckenbauer(at)loyaltypartner.com
www.loyaltypartner.com
02.08.2010 09:30 Ad hoc announcement, Financial News and Press Release distributed by DGAP. Medienarchiv atwww.dgap-medientreff.deandwww.dgap.de---------------------------------------------------------------------------
Language: English
Company: Loyalty Partner GmbH
Theresienhöhe 12
80339 München
Deutschland
Phone: +49 (0)89 99 741 0
Fax: +49 (0)89 99 741 10
E-mail: info(at)loyaltypartner.com
Internet: www.loyaltypartner.com
WKN: -
End of News DGAP News-Service
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Datum: 02.08.2010 - 09:30 Uhr
Sprache: Deutsch
News-ID 31858
Anzahl Zeichen: 0
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Kategorie:
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