DGAP-News: YOC AG: Ads on mobile in a new dimension: YOC launches YOC Ad Plus
(firmenpresse) - YOC AG / Product Launch
02.09.2010 09:28
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Ads on mobile in a new dimension: YOC launches YOC Ad Plus
Berlin, 2nd September 2010 - With the launch of YOC Ad Plus, Europe's
leading mobile agency YOC is taking mobile advertising to a new level. YOC
Ad Plus is Europe's first rich media advertising format, developed
especially for use within mobile applications and going far beyond the
existing capabilities of mobile advertising. The advertising format can
integrate video, picture galleries and 360 rotation, for example, and is
configured for all operating systems. YOC Ad Plus is a unique mobile
advertising format thanks to unrivalled and reliable targeting and
measurement capabilities. Wilkinson Sword is the first customer to use this
highly engaging advertising format.
'YOC's release of YOC Ad Plus puts us in a very advantageous position in
the mobile advertising market, as we are the first company to offer
advertisers such a rich format on a premium open network. YOC Ad Plus
allows advertisers to hand pick well known media titles on which to run
their campaigns, offering a solid advertising environment,' says Gary
Danks, Advertising Director at YOC Ltd. 'YOC Ad Plus's ability to deploy
multi-media will engage mobile users much more so than standard mobile
advertising, and this should in turn generate strong campaign performance
for advertisers, and a higher brand awareness,' he adds.
YOC Ad Plus has four characteristic product features: rich media, content
targeting, measurement, and cross-platform enabling.
When a user clicks on a YOC Ad Plus ad banner, it opens full screen and
enables numerous interactive communication elements for the advertiser.
These range from picture galleries, video and 360 rotation, to the
integration of couponing, wallpapers which can be downloaded directly from
the ad, and social networking tools. When engaging with the advertising
activity, a user will not have to leave the application initially accessed,
which is a huge advantage not only for the user but especially for the
publisher of the application. One click on the close button of the ad and
the user returns to the application.
YOC Ad Plus also includes detailed targeting capabilities to address the
desired target group. YOC Ad Plus advertisers are able to use a combination
of targeting criteria in order to avoid wastage, with the following options
available: geo-targeting, age&gender and time targeting, as well as
frequency capping. YOC Ad Plus also offers content targeting, enabling
advertisers to precisely define which mobile applications they wish to
advertise on.
YOC Ad Plus can now be used on Apple iPhone and iPad and will soon be
available for other operating systems. By autumn 2010, YOC Ad Plus will
also be available for Android applications.
Advertisers can choose from reliable measurement tools to control and
optimise existing advertising campaigns. They can evaluate, for example,
page impressions, clicks, and the frequency of use of the integrated
tell-a-friend feature.
YOC Ad Plus comes with a minimum booking volume. Advertisers will be able
to choose from three packages.
Press conference
Dirk Kraus, CEO of YOC AG, will present YOC Ad Plus in more detail at a
web-based press conference at 10.00 a.m. on Friday, 3rd September 2010.
Please feel free to join us!
For attending the conference, please use the following login information:
1.) Telefon
+49 (0) 69 71044 5598 - Germany
+44 (0) 20 3003 2666 - UK
+1 202 204 1514 - USA
+34 91 787 0777 - Spain
+43 1 25349 78223 - Austria
Password: YOC AG Press Conference Call
2.) Online
www.meetingzone.com/presenter
Login Participants: Enter Name, Participant Access Code: 2852856, phone and
email
3.) Video Link (Available on Friday, 11am)
mms://217.70.129.82/9767242_1009012158529cbca00hi.asf
For more information about the company: www.yoc.com
Contact
YOC AG
Corporate Communications
Nina Mecklenburger
Karl-Liebknecht-Str. 1
10178 Berlin
Tel.: +49-30-726162-201
Fax: +49-30-726162-222
ir(at)yoc.com
YOC - About the Group
The YOC Group is one of the leading providers of mobile marketing, mobile
advertising, mobile internet and affiliate marketing in the world. The YOC
Group uses self-developed scalable platforms to implement integrated mobile
solutions for customers from all industries. YOC AG operates more than 500
mobile portals in Europe via a protected mobilisation platform. With a
portfolio of more than 220 titles, the YOC Group has the largest premium
mobile advertising network in Europe. Every day, the centrally controlled
AdServer processes more than 50 million requests for mobile advertising
tools by means of this premium network and the blind advertising network
ubiyoo. By 31st December 2009, YOC had 173 employees. Its 2009 turnover
amounted to EUR 26.1 million. The company is represented in six countries
and intends to grow further.
Contact:
Frau Nina Mecklenburger
Karl-Liebknecht-Straße 1
10178 Berlin
Fon: 030 726162-161
Fax: 030 726162-222
E-Mail: nina.mecklenburger(at)yoc.com
02.09.2010 09:28 Ad hoc announcement, Financial News and Press Release distributed by DGAP. Medienarchiv atwww.dgap-medientreff.deandwww.dgap.de---------------------------------------------------------------------------
Language: English
Company: YOC AG
Karl-Liebknecht-Str. 1
10178 Berlin
Deutschland
Phone: +49 (0)30-72 61 62 161
Fax: +49 (0)30-72 61 62 222
E-mail: nina.mecklenburger(at)yoc.com
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in München, Düsseldorf, Berlin, Stuttgart
End of News DGAP News-Service
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Datum: 02.09.2010 - 09:28 Uhr
Sprache: Deutsch
News-ID 32138
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