valuephone powers Austrian supermarket chain MPREIS mobile marketing app
Austrian supermarket chain MPREIS has selected German mobile marketing and payment services provider valuephone to launch a new mobile marketing service: “the MPREIS shopping app”. The mobile application is already available at all 228 MPREIS supermarkets and 160 bistros across Austria. The MPREIS mobile app is based on the valuephone '360° Mobile Loyalty' cloud-based platform with white-label customer apps, and is available on Windows Phone, iOS and Android-powered devices.
(firmenpresse) - App users can access special MPREIS offers and discounts, as well as search for particular products at MPREIS stores. App users can also access a 'Recipes' category within the mobile app. One click on the ingredients in the list, adds the product automatically to the shopping list. The new mobile marketing service meets the MPREIS’ customer requirements. Modern consumers use more and more smart phones or other mobile devices for information and organizing the shopping. The mobile device has become a digital shopping assistant. But MPREIS’ mobile marketing service includes more than shopping services: customers can organize travels like cultural, sports or sightseeing trips. The app guides the customer direct to the travel agency, where reservations and bookings can be done by mail. The wide range of offers includes trips like visiting the Christmas Market of Munich, as well as Formula One races in 2014 or Musicals in Vienna.
Omni-channel-strategy based on the valuephone platform
With the new shopping-app, MPREIS enters into a mobile marketing and omni-channel-strategy. This mobile customer communication allows the supermarket chain to offer further mobile services to their customers. The MPREIS mobile app is based on the valuephone '360° Mobile Loyalty' cloud-based platform with white-label customer apps, and is available on Windows Phone, iOS and Android-powered devices.
“Mobile Marketing fits excellent to MPREIS, because the company is very innovative in many areas”, says Stefan Krueger, Managing Director of valuephone GmbH. “With the new mobile services we offer our customers manifold services and additional benefits of shopping at MPREIS. The new mobile service highlights MPREIS as an innovative supermarket with a strong regional link”, adds Ingrid Heinz, Spokesperson of MPREIS.
International growth of valuephone
MPREIS is valuephone’s first customer in Austria, and constitutes an important milestone for the company’s international growth. Stefan Krueger: „Our platform is very flexible and scalable. Already now, we could run Mobile Couponing or Mobile Payment like we do in Germany in every other country“.
The Austrian super market chain was founded by Mrs. Therese Mölk in Innsbruck (Tirol region) in the early 1920th. Today, the family-owned company runs 228 supermarkets and 160 bistros, and has more than 5,300 employees. MPREIS shapes the food retailing segment through innovation and future oriented impulses. Modern architecture, a manifold and varied selection of products as well as an attractive price-performance-ratio contributes to MPREIS positive image as most popular supermarket in Tirol.
Themen in dieser Pressemitteilung:
mobile-marketing
retail
mcommerce
mobile-business
mobile-payment
mobile-couponing
omni
channel
loyalty
smart-phone
smart-phone-app
valuephone
mpreis
Unternehmensinformation / Kurzprofil:
About valuephone
valuephone is the leading provider for Mobile Payment, Mobile Couponing and Mobile Loyalty. Via the valuephone '360° Mobile Loyalty' platform solution, already more than 30.000 Point of Sales are connected in about 13.000 stores. The valuephone white label shopping apps for consumers have more than one million registered users and about five millions of app downloads. The valuephone GmbH, with headquarter in Berlin, has been founded in 2006 and has further locations in Schöneck (Saxony) and Pilsen (Chech Republic). About 50 IT experts develop innovative and standardized software solutions. The company is a pioneer concerning Mobile Loyalty Management and Mobile Payment in Germany. http://web.valuephone.com/
Press contact
Norbert Eder
10117 Berlin, Friedrichstr. 204, Germany
Phone +49 37464 8451-0
Mobile +49 151 26405707
eMail neder(at)valuephone.com
Web http://web.valuephone.com/
Press contact
Norbert Eder
10117 Berlin, Friedrichstr. 204, Germany
Phone +49 37464 8451-0
Mobile +49 151 26405707
eMail neder(at)valuephone.com
Web http://web.valuephone.com/
Datum: 18.12.2013 - 00:57 Uhr
Sprache: Deutsch
News-ID 324906
Anzahl Zeichen: 3228
contact information:
Contact person: Norbert Eder
Town:
Berlin
Phone: +49 151 26405707
Kategorie:
E-Commerce
Typ of Press Release: Unternehmensinformation
type of sending: Veröffentlichung
Date of sending: 18.12.2013
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