DGAP-Media: SMARTRAC completes global branding strategy
(firmenpresse) - DGAP-Media: SMARTRAC N.V. / Key word(s): Enterprise/
SMARTRAC completes global branding strategy
03.12.2010 / 09:05
---------------------------------------------------------------------
* Malaysian subsidiary Multitape Technology changes company name to
SMARTRAC TECHNOLOGY MALAYSIA Sdn Bhd
* In-house machine building subsidiary Xytec Solutions changes name to
SMARTRAC AUTOMATION Sdn Bhd
Amsterdam, December 3, 2010 - SMARTRAC N.V., a leading developer,
manufacturer and supplier of RFID transponders, today announced that it has
completed its global branding strategy with the change of name of its two
Malaysian subsidiaries.
Multitape Technology, a subsidiary dedicated to the development,
manufacture and supply of high-performance label and ticket inlays, changed
its name to SMARTRAC TECHNOLOGY MALAYSIA Sdn Bhd. Xytec Solutions, the
dedicated in-house machine building subsidiary, changed its name to
SMARTRAC AUTOMATION Sdn Bhd.
'The change of name of Multitape and Xytec is another important milestone
in our company history. As of today, we have united all global entities
under the SMARTRAC roof,' said Dr. Christian Fischer, CEO of SMARTRAC.
The change of name of the two subsidiaries is part of the company's global
branding strategy which has been initiated in spring 2009 and has the
target to build and enforce the company's strong global brand. As sign of
togetherness and commitment to the same values and principles, all entities
and subsidiaries were united under the family brand sharing 'SMARTRAC' as
part of their company name.
About SMARTRAC N.V.:
SMARTRAC is a leading developer, manufacturer, and supplier of RFID
components for a broad bandwidth of applications in all current frequency
standards. The company produces ready-made as well as customized
transponders for public transport, access control, RFID-based car
immobilizers, animal identification, libraries, industry, and logistics.
SMARTRAC is the global market leader in high-quality RFID inlays for
electronic passports (e-Passports) and contactless credit cards (e-Payment)
as well as for RFID transponders for public transport applications.
SMARTRAC was founded in 2000, went public in July 2006, and trades as a
stock corporation under Dutch law with its registered headquarters in
Amsterdam. The company currently employs some 3,300 employees and maintains
a global research and development, production, and sales network.
Forward-looking statements:
To the extent that this press release contains forward-looking statements,
such statements are based on assumptions, planning and forecasts at the
time of publication of this press release. Forward-looking statements
always involve uncertainties. Business and economic risks and developments,
the conduct of competitors, political decisions and other factors may cause
the actual results to be materially different from the assumptions,
planning and forecasts at the time of publication of this press release.
Therefore, SMARTRAC N.V. does not assume any responsibility relating to
forward-looking statements contained in this press release. Furthermore,
SMARTRAC N.V. does not assume any obligation to update the forward-looking
statements contained in this press release.
If you have any questions, please contact:
Tanja Moehler
Head of Corporate Communications
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: media.relations(at)smartrac-group.com
Internet: www.smartrac-group.com
End of Media Release
03.12.2010 Dissemination of a Press Release, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
Language: English
Company: SMARTRAC N.V.
Strawinskylaan 851
1077 XX Amsterdam
Niederlande
Phone: +31 20 30 50 156
Fax: +31 20 30 50 155
E-mail: investor.relations(at)smartrac-group.com
Internet: www.smartrac-group.com
ISIN: NL0000186633
WKN: A0JEHN
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP-Media
---------------------------------------------------------------------
105411 03.12.2010
Datum: 03.12.2010 - 09:05 Uhr
Sprache: Deutsch
News-ID 32788
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 219 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"DGAP-Media: SMARTRAC completes global branding strategy"
steht unter der journalistisch-redaktionellen Verantwortung von
SMARTRAC N.V. (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
