DGAP-News: Ströer Out-of-Home Media AG: Ströer starts a worldwide media innovation with its Out-of-Home-Channel
(firmenpresse) - DGAP-News: Ströer Out-of-Home Media AG / Key word(s): Product Launch
Ströer Out-of-Home Media AG: Ströer starts a worldwide media
innovation with its Out-of-Home-Channel
04.04.2011 / 17:12
---------------------------------------------------------------------
- The first digital out-of-home network in Germany includes, as of today,
108 train stations visited by more than 31 million consumers per week
- Once the roll-out is finished, the complete network will consist of
over 1000 digital displays in the 200 largest German train stations
Cologne, April 4, 2011 Germany's leading provider of out-of-home
advertising is celebrating a premiere: The Ströer Group is the first
company worldwide to offer digital moving image displays to its customers
in Germany with relevant coverage at the top German train stations. This
week, the company begins the official start of sales of advertising time in
time-lines on these new screens, which have been placed in recent months in
the largest German train stations. The company is making a double digit
million investment in the new project.
The large screens in full HD quality generally stand perpendicular to the
direction of pedestrians. They are connected in parallel and were installed
in close and successful cooperation with Deutsche Bahn in the train
stations of cities such as Berlin, Stuttgart, Munich and Frankfurt. In
recent years, Germany's large train stations, with their long distance
train services and their developed shopping areas, have become attractive
transportation hubs in Europe. Till now, the new screens provide
information and advertising at 108 train stations visited by more than 31
million consumers per week, which is more than 4.5 million per day.
However, the network will be significantly expanded and concentrated in the
next several weeks. Thereafter, the number of achievable contacts will
climb up to 60 million. As a result, the advertising industry is now able
to reach the most mobile, highly skilled and attractive target audiences
with moving images at the touch-point train station.
'Once again, Ströer was able to prove its ability to innovate. We now offer
our customers in Germany a new dimension in advertising; starting now,
content updated on a daily basis can be activated in real time. In that
way, appropriate advertisements accurately reach their target audiences,
e.g. at lunchtime, just before a shopping trip in the afternoon or when
there is a sudden onset of hay fever weather,' is how Udo Müller, the
company CEO, describes the new service. 'In particular, we expect great
interest from retailers where daily flexibility is often needed, meaning
that we can use this new technology to gain access to completely new
customers for our company. Huge contact numbers with excellent coverage in
top target audiences and unusually good contact quality - those are the
cornerstones of our new Out-of Home-Channel.'
The quality of the contact with the target audience is especially important
for the success of the Out-of-Home-Channel. The University of Luxembourg,
together with Germany's leading media agency MediaCom, completed a large
study, in which they found that consumers in train stations are more
interested and receptive to advertising messages. In addition, they remain
on average more than 15 minutes at the station.
Behind the digital displays with their high recognition value, which can be
programmed regionally and locally, is an elaborate system that is managed
from the editorial department at the Munich headquarters of the Ströer
subsidiary Infoscreen. Stefan Kuhlow's team of over 80 employees has
gathered 10 years of experience with Infoscreen's elaborate system from its
installations in public transportation systems; they manage the system,
conduct marketing activities and provide remote maintenance support.
'The entire team,' so Udo Müller, 'did a fantastic job with our partners at
Deutsche Bahn, and we are all very excited about this historic occasion for
out-of-home advertising and the overall media market. We are particularly
proud that we were able to realize this innovative concept with such good
results in our home market, since in recent decades Germany has not been
particularly successful internationally in the field of media innovation.
The Out-of-Home-Channel was awarded the renowned German Red Dot Design
Award, a well deserved accomplishment. The new channel is as large as a
poster, as flexible as a TV and offers tremendous potential. Advertisers
such as agencies are just as excited about the many new creative features
that the network offers on both the planning and the creative side. The
future of out-of-home communication has begun with the Out-of-Home-Channel,
and we at Ströer are already looking forward to even more new and exciting
possibilities in the near future.'
About Ströer
The Ströer Group specialises in all forms of outdoor advertising - from the
traditional poster and advertising on public transport shelters and
vehicles to modern digital services in out-of-home advertising. The company
markets over 280,000 advertising spaces; in terms of sales, it is the
market leader in Germany, Turkey and Poland, and is one of the leading
out-of-home advertisers in Europe overall. The Ströer Group provides its
customers with extensive networks for national advertising campaigns -
since December 2010, Ströer has been building in Germany the world's
largest moving image network with national coverage in out-of-home
advertising. By the end of 2011, 1000 high quality screens should be
networked to each other at the 200 busiest train stations; they will then
be managed and activated centrally from Munich. In addition, Ströer's
portfolio consists of a broad range of out-of-home advertising products
that set new standards for the quality, innovation and design of
advertising media and street furniture. Ströer street furniture has already
received 27 international awards. The Ströer Group employs about 1,700
people in over 60 locations.
For more information about the company, please visit www.stroeer.com
Media contact:
Claudia Fasse
Ströer Out-of-Home Media AG
Director, Corporate Communications
Ströer Allee 1, 50999 Cologne
Phone: 02236 / 96 45-246
Fax: 02236 / 96 45-6246
E-Mail: cfasse(at)stroeer.de
www.stroeer.com
IR Contact:
Stefan Hütwohl
Ströer Out-of-Home Media AG
Director Group Finance and Investor Relations
Ströer Allee 1 | D-50999 Cologne, Germany
Phone: +49 (0)2236 / 96 45-338
Fax: +49 (0)2236 / 96 45-6338
E-Mail: ir(at)stroeer.de
End of Corporate News
---------------------------------------------------------------------
04.04.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
Language: English
Company: Ströer Out-of-Home Media AG
Ströer Allee 1
50999 Köln
Deutschland
Phone: +49 (0)2236.96 45 0
Fax: +49 (0)2236.96 45 299
E-mail: info(at)stroeer.com
Internet: www.stroeer.de
ISIN: DE0007493991
WKN: 749399
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart
End of News DGAP News-Service
---------------------------------------------------------------------
118381 04.04.2011
Datum: 04.04.2011 - 17:12 Uhr
Sprache: Deutsch
News-ID 33706
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 192 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"DGAP-News: Ströer Out-of-Home Media AG: Ströer starts a worldwide media innovation with its Out-of-Home-Channel"
steht unter der journalistisch-redaktionellen Verantwortung von
Ströer Out-of-Home Media AG (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
