DGAP-News: YOC launches new product: the YOC Campaign Management Platform
(firmenpresse) - DGAP-News: YOC AG / Key word(s): Product Launch
YOC launches new product: the YOC Campaign Management Platform
06.04.2011 / 09:32
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YOC launches new product: the YOC Campaign Management Platform
The Red Urban agency uses this product for its customer Campari Germany
Berlin, April 06th, 2011 - The YOC Campaign Management Platform is a new
product to enable not only the standardised implementation but also the
individual design of mobile marketing campaigns. This new product targets
agencies and customers that would like to integrate mobile marketing
campaigns with their marketing mix via the YOC Campaign Management
Platform. YOC is Europe's leading mobile technology and mobile media
provider, boasting many years of experience in the implementation of mobile
marketing campaigns.
The mobile channel has turned into an integral part of integrated marketing
campaigns run by advertising companies. Lotteries via SMS/MMS or e-mail
with an on-pack promotion or mobile sampling campaigns are only two
examples of popular advertising tools for innovative customer targeting.
Advertising companies and/or their agencies often need to ask special
mobile marketing providers if they want mobile mechanisms to be used. This
usually means more time, more effort, and greater costs.
The YOC Campaign Management Platform, however, benefits these two target
groups by offering them an easy-to-use product to implement mobile
campaigns on their own. It helps customers and/or agencies implement
customised mobile marketing campaigns with little effort, integrate them
into the marketing mix and carry out 360 campaigns on their own. The YOC
Campaign Management Platform includes push and pull mechanisms. SMS/MMS or
e-mail is used to target end customers. It is also possible to integrate
individual targeting.
The Red Urban agency uses the new product for its customer, the spirits
company Campari Germany, to carry out e-mail and, in future, mobile
marketing campaigns as part of the digital CRM programme for brands such as
Aperol, Skyy Vodka, and Campari.
'We developed the YOC Campaign Management Platform to offer a product based
on a modular system of existing best-practice mobile marketing mechanisms
that makes it quicker and cheaper for agencies and end customers to develop
customised campaigns,' says Jan Webering, Member of the Management Board of
YOC AG, responsible for product management and product development, adding
that the development of the YOC Campaign Management Platform is based on
the experience of more than 1000 successfully implemented mobile campaigns.
'Our new product', he goes on, 'enables our partners and customers to
benefit from our wealth of experience and prevents them from developing
costly products on their own that may turn out to be a flop.'
For more information about the company: www.yoc.com
Contact
YOC AG
Corporate Communications
Anja Müller
Karl-Liebknecht-Str. 1
10178 Berlin
Tel: +49-30-726162-204
Fax: +49-30-726162-222
pr(at)yoc.com
YOC - About the Group
The YOC Group is one of the leading providers of mobile technology and
mobile media in the world. Based on its self-developed scalable
technologies, the YOC Group licenses its software products to customers
from all industries and enables them to use its platforms. The YOC Group
operates more than 800 mobile portals in Europe via a protected
mobilisation platform. With a portfolio of more than 250 titles, the YOC
Group has the largest premium mobile advertising network in Europe. Every
day, the centrally controlled AdServer processes more than 100 million
requests for mobile advertising tools by means of this premium network and
the blind advertising network ubiyoo. In the financial year 2010, YOC's
sales revenue is estimated to amount to EUR 30.5 million. The YOC Group
currently has a headcount of about 220. The company operates across the
world and intends to continue to grow internationally.
End of Corporate News
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06.04.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Language: English
Company: YOC AG
Karl-Liebknecht-Str. 1
10178 Berlin
Deutschland
Phone: +49 (0)30-72 61 62 202
Fax: +49 (0)30-72 61 62 222
E-mail: anna.augar(at)yoc.com
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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118594 06.04.2011
Datum: 06.04.2011 - 09:32 Uhr
Sprache: Deutsch
News-ID 33718
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
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