DGAP-News: Quash Products PLC : Quash announces Summer Marketing Campaign 'Healthy hands wherever you eat this Summer!'
(firmenpresse) - DGAP-News: Quash Products PLC / Key word(s): Miscellaneous
Quash Products PLC : Quash announces Summer Marketing Campaign
'Healthy hands wherever you eat this Summer!'
20.04.2011 / 14:00
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This summer, Quash will see the launch of its most heavyweight marketing
plan to date. Through broadcast, experiential and point of sale media,
Quash 100% Hand Sanitiser will encourage consumers to banish anxiety about
germs and to enjoy eating outdoors this summer. Quash will be positioned as
a summer essential for all 'al fresco' eating occasions, from family
picnics to music festivals.
Activity will focus on in-store promotions and point of sale; print and PR;
festivals and events; and online, including a new e-commerce website. Under
the banner of a campaign rallying call, 'Healthy hands wherever you eat
this summer', target consumers will be educated about the key benefits of
Quash 100% Natural hand sanitiser; it kills 99.9% of germs, leaves hands
moisturised and is safe for children.
Lucy Cousens, Marketing Director of Quash, says. 'we are very excited about
the integrated campaign for three reasons, it gives the consumer a relevant
and compelling reason to purchase Quash, it supports our key retail
customers in optimising uplift during a seasonal peak, and gives impetus to
our drive for new national retail listings. Thanks to the high loyalty
Quash enjoys from its consumers, we expect to see the brand continue to
benefit from higher penetration levels long after the conclusion of the
campaign'
** END OF NEWS RELEASE **
About Quash Products plc http://www.quashproducts.com
Quash is an independent, exchange listed company (ticker: QPS Frankfurt,
Xetra) operating in the 100% natural segment of the personal care market.
The Group distributes through a number of major high-street retailers in
the UK and is taking steps to further expand the international reach of its
natural product range in Europe, Middle East, Asia and North America.
Quash is a unique formulation of 100% natural ingredients lab-proven to
kill the toughest of germs and viruses without the need for soap or water.
In addition to killing 99.9% of harmful germs, the pleasant smelling Quash
formulation moisturises and regenerates skin.
This news release may contain certain forward-looking statements,
expectations, intentions, strategies and beliefs regarding the future. All
statements contained herein are based upon information available to the
management of Quash Products plc as of the date hereof, and actual results
may vary based upon future events, both within and without the control of
the management, including risks and uncertainties that could cause actual
results to differ materially.
Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.
Registered office:
Quash Products plc, 15a Ives Street, London, UK
Stock Exchanges: Frankfurt, Xetra
ISIN: GB00B5MHQL62; German Code: QPS; WKN: A0Q7NA
End of Corporate News
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20.04.2011 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Media archive at www.dgap-medientreff.de and www.dgap.de
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120920 20.04.2011
Datum: 20.04.2011 - 14:00 Uhr
Sprache: Deutsch
News-ID 33851
Anzahl Zeichen: 0
contact information:
Kategorie:
Business News
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