Ericsson debuts industry-first analytics suite to predict & improve user satisfaction
(Thomson Reuters ONE) -
* Ericsson Expert Analytics 15.0 delivers service level index to complement
net promoter score with user satisfaction index, available for all
subscribers at any time
* Leverages pre-integrated network, device, operational and business support
systems assets to deliver end-to-end, real-time customer experience
management insights and closed-loop actions
* At Mobile World Congress, Ericsson will demonstrate multiple use cases,
including real-time video experience management, enterprise service level
agreement (SLA), customer retention and upsell, location data monetization
and OTT application analytics
Ericsson (NASDAQ:ERIC) today announced the launch of Ericsson Expert Analytics
15.0, a software suite allowing operators to predict customer satisfaction and
automatically take closed-loop actions to improve it.
Expert Analytics 15.0 features Ericsson's patent-pending service level index
(SLI), a customer satisfaction score that continuously captures and measures the
experience for each individual user.
Validated by user trials, the SLI is valuable as an indicator of loyalty, as a
measure of willingness to spend, and as a predictor of net promoter score (NPS).
The solution is already being trialed by several operators globally.
Justin Vander Lande, Principal Analyst, Analysys Mason says: "By embedding
superior network knowledge in their analytics approach, operators can support
sophisticated use cases, including real time optimization for complex services
like VoLTE or video, that matter to enterprise and other high-value customers.
Likewise, operators can monetize location data by offering targeted advertising
and other new services to partners."
Elisabetta Romano, Vice President and Head of OSS and Service Enablement,
Ericsson says: "By pre-integrating analytics with our broad OSS and BSS
portfolio, we are enabling operators to automate a wide variety of use cases,
driven by analytics insights."
Ericsson's deep domain expertise - based on years of research, annual user
studies and customer projects - is embedded in Expert Analytics 15.0, providing
superior data models, and business rules, leading ultimately to improved
results. Ericsson helps customers meet changing demands through a comprehensive,
unified OSS and BSS product suite that combines business, IT and network
capabilities.
A team of more than 64,000 service professionals supports these offerings with
services such as consulting and systems integration, managed services, product
related services and broadcast services.
Ericsson's market leadership is underscored by the company's breakthrough work
with customers to improve the subscriber experience, capture new revenues and
boost business efficiencies.
Ericsson at Mobile World Congress 2015
During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing
world-leading technology, service capabilities, and innovations. The Networked
Society is transforming entire industries. ICT tools have become fundamental
everyday resources for businesses, people and society. We lead the way with
hardware, services and software solutions that drive development in mobility,
broadband and cloud, creating the foundation for new eco-systems, and
transformation across industries. The change that transformation brings is in
the hands of everyone. That is why we at Mobile World Congress this year will
talk about how we enable change-makers in the Networked Society to advance
digital experiences.
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event
using (at)Ericsson and join the discussion using #MWC15. Insights from our experts
and Networked Society evangelists are also published on our blog during the
event.
NOTES TO EDITORS
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
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www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
PR Expert Analytics 15:
http://hugin.info/1061/R/1895753/672402.pdf
PR Picture Expert Analytics 15 - frontend:
http://hugin.info/1061/R/1895753/672403.jpg
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Source: Ericsson via GlobeNewswire
[HUG#1895753]
Unternehmensinformation / Kurzprofil:
Datum: 19.02.2015 - 12:00 Uhr
Sprache: Deutsch
News-ID 372842
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