Digital Telco Transformation accelerates digitalization
(Thomson Reuters ONE) -
* Digital Telco Transformation combines consulting and systems integration
services with the industry's broadest OSS/BSS portfolio, thereby enabling
digital interaction
* Allows operators to gain an intimate understanding of their customers,
become more responsive, improve satisfaction and address diverse needs on a
personalized basis
* Ericsson's ICT services leadership means the company is uniquely positioned
to partner with operators as they embark on the Digital Telco Transformation
journey
In order to introduce and monetize the digital information, entertainment,
finance and health services that customers want, telecom operators need to adopt
a new operating model. To ease the transition, Ericsson (NASDAQ: ERIC) is
introducing Digital Telco Transformation - an offering that combines consulting
and systems integration services with the industry's most comprehensive OSS/BSS
portfolio.
To be considered a digital telco, an operator must provide a consistent
experience across all customer interaction channels - ranging from mall-based
service centers to the internet. Digital telcos should also be capable of
seamless sales, upselling and customer retention - and provide subscribers with
the highest possible levels of self-care. Other prerequisites include near real-
time service delivery and activation processes, effective and integrated
management of data assets from both within the company and external channels,
and the ability to deliver the highest levels of customer experience.
Telecom Italia Digital Solutions, a member of the Telecom Italia group, has
chosen to take this journey. Claudio Contini, CEO of Telecom Italia Digital
Solutions, says: "Customer experience and user numbers are the new sources of
revenue. More than ever, today, the customer is king. Only by understanding and
embracing the need to fundamentally change the way we do business can we remain
relevant to our customers."
Ericsson doesn't advocate a rigid, one-size-fits-all approach to becoming a
digital telco, because each operator is unique. The company takes a holistic
approach, beginning with helping the operator to define a strategy and goals
based on its particular digital ambitions.
Paolo Colella, Vice President and Head of Consulting and Systems Integration at
Ericsson, says: "Many operators are aware of the pressing need to transform
themselves into digital telcos, but few are aware of the steps required to get
there. Only a holistic approach that reinvents the telco operating model can
ensure operators avoid major business model disruptions, and realize their
digital telco vision."
Claudio Contini agrees: "The first steps are essential. Planning requires a
review of the company's strategic goals, assessment of the current environment
and a roadmap based on impacted areas such as people, process and tools - which,
combined correctly, will help steer the transformation journey in the right
direction."
Ericsson at Mobile World Congress 2015
During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing
world-leading technology, service capabilities, and innovations. The Networked
Society is transforming entire industries. ICT tools have become fundamental
everyday resources for businesses, people and society. We lead the way with
hardware, services and software solutions that drive development in mobility,
broadband and cloud, creating the foundation for new eco-systems, and
transformation across industries. The change that transformation brings is in
the hands of everyone. That is why we at Mobile World Congress this year will
talk about how we enable change-makers in the Networked Society to advance
digital experiences.
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event using
(at)Ericsson and join the discussion using #MWC15. Insights from our experts and
Networked Society evangelists are also published on our blog during the event.
NOTES TO EDITORS
As the prime integrator, Ericsson evaluates partners and alliances and helps the
operator to determine which activities should be performed in-house, and what
activities could be outsourced. Our offering includes consulting and systems
integration services to integrate and manage the operator's IT and network data
assets. Leveraging Ericsson's broad OSS/BSS portfolio, cloud, network functions
virtualization and software-defined networking technologies, our experts drive
network and IT convergence to foster digital service innovation, marketing and
delivery.
Ericsson rethinks IT to build a new stack of solutions that is more efficient
than the one it replaces. Processes are put in place to facilitate self-care and
provide a consistent customer experience across all channels. By learning from
customer actions, we institute a next-best-action paradigm that determines the
optimal approach to each individual. Finally, we ensure operator employees have
the skills required to meet the needs of digitally savvy customers, and make
sense of the massive amounts of data available to the digital telco.
Our long history and telecom leadership means we are uniquely positioned to help
operators make the transformation required to become a digital telco. Ericsson
is the largest telecom services company in the world, employing 65,000 services
professionals based in 180 countries and speaking more than 193 languages.
16,000 of these services professionals are consultants and systems integrators.
Together, they deliver more than 1,500 projects every year. Our end-to-end
portfolio spans software, hardware and services, with expertise in business case
development, enterprise architecture, target operating models, customer
experience management, plan to provision, order to cash, and network and IT
design.
Digital Telco Transformation Toolbox
Digital Telco Transformation video featuring Claudio Contini, Telecom Italia
Digital Solutions CEO
Blog post: Have You Started Your Transformation to a Digital Telco?
Consulting and Systems Integration press backgrounder
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With more than 115,000 professionals and customers in 180 countries, we combine
global scale with technology and services leadership. We support networks that
connect more than 2.5 billion subscribers. Forty percent of the world's mobile
traffic is carried over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
PR Digital Telco Transformation:
http://hugin.info/1061/R/1895749/672401.pdf
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originality of the information contained therein.
Source: Ericsson via GlobeNewswire
[HUG#1895749]
Unternehmensinformation / Kurzprofil:
Datum: 19.02.2015 - 12:00 Uhr
Sprache: Deutsch
News-ID 372848
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