Telstra deploys Ericsson LTE broadcast to enable video-centric applications
(Thomson Reuters ONE) -
* Telstra and Ericsson announce they will enable full production LTE-Broadcast
capability on Telstra's 4GX in May 2015
* Telstra and Ericsson demonstrate LTE Broadcast transmission using High-
Efficiency Video Coding (HEVC)
Ericsson (NASDAQ: ERIC) and Telstra continue to lead mobile operators in the
adoption of LTE Broadcast. The technology is attracting growing industry
traction as a method for making the best use of existing network resources and
available spectrum to deliver new video services and offload network.
Following a series of successful trials in 2014, Telstra will deploy Ericsson's
LTE Broadcast end-to-end solution on their Australian 4GX network. With this
capability in place Telstra will be progressively enabling permanent LTE
Broadcast channels at key venues and major events, initially for testing and
then for customer access on compatible devices during 2015.
The LTE Broadcast trials run by Telstra and Ericsson in Australia have shown
that three or four channels of video can be efficiently streamed along with
complementary data channels. This traffic used as little as 10% of the 20 MHz
carrier to cover all users. The adoption of High-Efficiency Video Coding (HEVC)
compression further improves network efficiency and potential picture quality.
Mike Wright, Telstra Group Managing Director Networks, says: "We have completed
a number of successful LTE Broadcast trials and seen firsthand the benefits to
our network and how it enhances the delivery of high quality content during
large scale events. We are now excited about the possibilities it will provide
once the capability is deployed across our network."
In late February 2015, Ericsson and Telstra demonstrated LTE Broadcast
transmission using HEVC encoders. HEVC encoding reduces the bandwidth required
to deliver high quality video by around 30-40%, compared with existing MPEG-4
AVC coding, enabling operators to either deliver higher quality video or more
channels in the same spectrum.
LTE Broadcast has a number of potential key use cases including new customer
content experiences at sporting events, such as tennis, cricket, horse racing,
car racing and other special events. Using the technology, event goers will be
able to access multiple high quality video streams and event related data.
Håkan Eriksson, Head of Ericsson Australia, New Zealand and Fiji says:
"Operators are selecting LTE Broadcast for its efficient spectrum use, chipset
support in many smartphones and the potential to develop and deliver new
personalized media services to consumers and upstream media and industry
customers. In addition to delivering high quality video, LTE Broadcast can also
be used to deliver personalized media content, such as digital advertising,
digital newspaper updates and operating system updates."
Without LTE Broadcast technology, delivery of the video and data streams would
have been via unicast, consuming significantly more spectrum and network
resources. Delivery via LTE Broadcast will deliver an enhanced quality of
experience to a higher number of subscribers than when served via unicast
delivery.
At MWC Ericsson is demonstrating a number of use cases, including: Public Safety
Mission Critical Push to Talk service, Software/File downloads and LTE Broadcast
to Set-Top Box. New functionality, such as Dynamic Switching between unicast and
broadcast, and growing ecosystem of commercial devices, dongles, are also
showcased.
Ericsson at Mobile World Congress 2015
During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing
world-leading technology, service capabilities, and innovations. The Networked
Society is transforming entire industries. ICT tools have become fundamental
everyday resources for businesses, people and society. We lead the way with
hardware, services and software solutions that drive development in mobility,
broadband and cloud, creating the foundation for new eco-systems, and
transformation across industries. The change that transformation brings is in
the hands of everyone. That is why we at Mobile World Congress this year will
talk about how we enable change-makers in the Networked Society to advance
digital experiences.
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event using
(at)Ericsson and join the discussion using #MWC15. Insights from our experts and
Networked Society evangelists are also published on our blog during the event.
NOTES TO EDITORS
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
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Press release_Telstra deploys Ericsson LTE broadcast:
http://hugin.info/1061/R/1898408/674108.pdf
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Datum: 01.03.2015 - 22:00 Uhr
Sprache: Deutsch
News-ID 375097
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