Ericsson enables Tata Sky to launch India's first commercial 4K video service
(Thomson Reuters ONE) -
* Video compression technology integrated by Ericsson enables superior 4K TV
experience for Tata Sky 4K Video Service subscribers
* First commercial launch of a 4K broadcast service in India, delivering four
times the resolution of standard HD
* The Ericsson solution is most efficient in bandwidth use and achieves
substantial saving of expensive and valuable satellite transponder
Ericsson (NASDAQ: ERIC) today announced that it has enabled Tata Sky, India's
leading direct-to-home (DTH) operator, to launch the first commercial 4K video
service in the subcontinent. With the launch of the Tata Sky 4K service,
customers subscribing to this service can watch video up to four times the
resolution of the standard high definition (HD) video currently available.
Ericsson will provide compression technology for 4K distribution using high
resolution 1080P50 format. This will help boost TV viewing experience for
Indian-based viewers subscribing to the 4K Tata Sky Video Service.
The Compression technology HEVC (High Efficiency Video Codec) integrated by
Ericsson enables Tata Sky to achieve cost-effective and crucial bandwidth
efficiencies while deploying new video services to meet ever increasing network
and consumer demands.
Ericsson predicts that there will be 50 billion connected devices by 2020, and
more than 15 billion of these are expected to be video enabled. With
availability of more content for an ever increasing number of video-enabled
devices, it is critical to maximize video delivery over available bandwidth and
multiple networks.
Harit Nagpal, CEO, Tata Sky, says: "Tata Sky is committed towards delivering a
world class TV viewing experience to its customers. As the discerning customers
of today look towards the future of TV, we are pleased to extend our partnership
with Ericsson to deliver next generation 4K ultra high definition technology to
our customers in India."
Chris Houghton, Head of Ericsson's Region India, says: "Ericsson is delighted to
partner with Tata Sky to roll out India's first commercial 4K video service.
Superior technology, proven industry leadership and service excellence from
Ericsson enables Tata Sky to offer a differentiated and future proofed digital
experience to its subscribers."
Tata Sky has launched its 4K set top box just ahead of the ongoing cricket World
Cup (February 14 - March 29, 2015). This will ensure that cricket and sports
enthusiasts are connected in time to witness the cricketing extravaganza for the
first time in 4K ultra high definition.
Ericsson at Mobile World Congress 2015
During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing
world-leading technology, service capabilities, and innovations. The Networked
Society is transforming entire industries. ICT tools have become fundamental
everyday resources for businesses, people and society. We lead the way with
software, services, and hardware solutions that drive development in mobility,
broadband and cloud, creating the foundation for new eco-systems, and
transformation across industries. The change that transformation brings is in
the hands of everyone. That is why we at Mobile World Congress this year will
talk about how we enable change-makers in the Networked Society.
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event
using (at)Ericsson and join the discussion using #MWC15. Insights from our experts
and Networked Society evangelists are also published on our blog during the
event.
NOTES TO EDITORS
About Tata Sky
Incorporated in 2001, Tata Sky Ltd is a joint venture between Tata Sons and
21st Century Fox. Tata Sky endeavors to offer Indian viewers a world-class
television viewing experience through its satellite television service. Tata Sky
offers customers interactive services as well as a variety of channels ranging
from entertainment, sports, movies and music to news and documentaries in DVD
quality picture and CD quality sound.
About Ericsson
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
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Ericsson Tata Sky TV 4K - PR:
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Datum: 02.03.2015 - 10:00 Uhr
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News-ID 375178
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