SmarTone first to trial Ericsson's unique Targeted App Experience
(Thomson Reuters ONE) -
* Ericsson's Targeted App Experience enables mobile broadband operators to
provide consistently great app experience for targeted content, making
content a new dimension in the creation of innovative service offerings
* Targeted App Experience is available with the Ericsson Network Software 15B
release featured at MWC 2015 in Barcelona
Ericsson (NASDAQ: ERIC) today announced the completion of a trial of Targeted
App Experience together with operator SmarTone, Hong Kong. App experience has
become a key differentiator among mobile broadband operators. These days users
care a great deal about time-to-content and smooth video playout - no longer
only about dropped voice calls. The trial results show that app experience is
impacted even at medium traffic loads, and that load levels in a radio cell
often vary greatly over just a few milliseconds.
Stephen Chau, Chief Technology Officer of SmarTone, says: "The trial has proven
that Ericsson's Targeted App Experience significantly reduces time-to-content so
that web page download becomes faster. At the same time it also ensures a great
level of consistency in user experience independent of traffic load."
Ericsson's Targeted App Experience becomes available with the previously
announced Ericsson Network Software 15B release featured at MWC 2015 in
Barcelona. It builds on technology that has been standardized by 3GPP for VoLTE,
and connects the LTE / 3G shared radio channel scheduler to the operator's
policy control system. This enables mobile operators to provide great app
experience for targeted content while at same time maximizing the utilization of
their spectrum assets.
Thomas Norén, Vice President and Head of Radio Product Management, Ericsson says
"We are proud to be able to work together with SmarTone in trialing our latest
technology. SmarTone sets high demands on superior network performance and has a
strong focus on user experience. With our new Targeted App Experience we
leverage our strength as a provider of end-to-end solutions. The unique solution
combines software features across our market leading product portfolio spanning
across LTE and 3G radio access, Evolved Packet Core, and Policy and Charging
Control."
In addition to Targeted App Experience, Ericsson recently launched the
complementary App Experience Optimization service.
Ericsson at Mobile World Congress 2015
During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing
world-leading technology, service capabilities, and innovations. The Networked
Society is transforming entire industries. ICT tools have become fundamental
everyday resources for businesses, people and society. We lead the way with
hardware, services and software solutions that drive development in mobility,
broadband and cloud, creating the foundation for new eco-systems, and
transformation across industries. The change that transformation brings is in
the hands of everyone. That is why we at Mobile World Congress this year will
talk about how we enable change-makers in the Networked Society to advance
digital experiences.
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event using
(at)Ericsson and join the discussion using #MWC15. Insights from our experts and
Networked Society evangelists are also published on our blog during the event.
NOTES TO EDITORS
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.www.ericsson.com
www.ericsson.com/news
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www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
SmarTone first to trial Ericsson?s unique Targeted App Experience:
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