Metroland Media Supports the TORONTO 2015 Pan Am and Parapan Am Games Torch Relays
Metroland Media is an official print and online media supplier for the Games
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 05/07/15 -- The Organizing Committee for the TORONTO 2015 Pan Am/Parapan Am Games named Metroland Media Group and the Star Media Group the Official Print and Online Media Suppliers of the Games. As a Signature Supporter of the torch relays, Metroland Media will leverage its strong connection to Ontario communities and its extensive network of over 100 community based newspapers and numerous web sites to promote the Games.
On May 21, 2015, Metroland will launch its "Home Town Hero" campaign in support of the torch relay. "Metroland is taking the opportunity to honour every-day local sports heroes in a number of communities, including Markham, Kitchener, Mississauga, Hamilton and Toronto," said Ian Oliver, President of Metroland Media Group. The campaign will kick off in Mississauga by asking the community to nominate their local sports heroes. "The heroes could be coaches, parents, volunteers or athletes that have demonstrated the values of the Pan Am Games Torch Relay; community, celebration, participation and pride."
Metroland Media will support a number of special events along the torch relay route and at the community celebrations during the 41-day journey. "Metroland has always had a strong commitment to community building and employee engagement. So as the Pan Am flame visits communities here in Ontario, we will be there to cheer and support with pride," says Oliver. Metroland also plans to have a unique game experience at a number of the stops along the relay route.
Metroland operates over 30 community based news sites that will host exclusive coverage during the relay and throughout the Games. Community members will also find an interactive map that follows the torch and details around the local celebrations throughout the torch relay.
About Metroland Media Group Ltd.
Metroland Media Group Ltd. is a dynamic media company delivering vital business and community information to millions of readers across Ontario each week, with over 100 newspapers, numerous websites, other specialty and monthly publications, consumer shows and distribution operations.
Contacts:
Media Contact
Michelle Digulla
Vice President, Marketing
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Datum: 07.05.2015 - 20:45 Uhr
Sprache: Deutsch
News-ID 391767
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TORONTO, ONTARIO
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