Chinese Search Giant Baidu Makes Strategic Investment in Taboola, Bringing Discovery to China
(Thomson Reuters ONE) -
Leading Technology Companies Join Forces Amidst Booming Global Demand for
Content Discovery
NEW YORK, May 18, 2015 (GLOBE NEWSWIRE) -- Taboola, the leading discovery
platform, today announced a multi-million dollar strategic investment
partnership with Baidu Inc. (Nasdaq:BIDU), the leading Chinese language Internet
search provider. The partnership brings together two cutting-edge technology
companies that are re-defining the "search" and "discovery" categories across
the world's biggest markets. Together, Taboola and Baidu plan to bring discovery
to the Chinese market, where mobile is the number one way people go online.
The investment from Baidu is a follow-on to the $117 million Series E round of
financing announced by Taboola this past February, and represents another
significant vote of confidence in Taboola and the future of content discovery.
Baidu ranks as the top website in China, and fourth most popular in the world
(according to global traffic ranking firm Alexa), receiving tens of billions of
search queries every day, about 75 percent of China's combined PC and mobile
search market share.
Taboola has experienced massive growth since its inception in 2007, rising from
less than $10 million annual revenue in 2012 to over $200 million in 2014. The
Series E round in February was led by Fidelity Management and Research Company,
and included existing investors Marker LLC and Steadfast Capital, as well as
new strategic investors Advance Publications (parent of Condé Nast and Advance
Digital), Comcast Ventures, Mr. Carlo De Benedetti (chairman of the Gruppo
Editoriale L'Espresso), Groupe Arnault (the controlling shareholder of LVMH),
Yahoo! JAPAN, and others.
"Though our roots are in China, Baidu actively seeks out innovative technology
companies abroad to partner and invest with," said Peter Fang, senior director
of Corporate Development at Baidu. "Taboola's remarkable vision and growth over
the past few years captured the admiration of our executive team, and we're very
excited about the potential of the discovery market worldwide."
Taboola serves more than 200 billion monthly content recommendations to over
550 million users across some of the Web's most innovative publisher sites in
the US, UK, France, Germany, Italy, Thailand, India, Japan and Israel.
Media and technology partners around the world have leveraged Taboola's
technology to launch local initiatives. Italy-based Gruppo Editoriale L'Espresso
worked with Taboola on rolling out a new sponsored content business. Last year
Taboola announced a strategic partnership with Yahoo! JAPAN to launch "Yahoo!
Content Discovery," introducing content recommendations onto hundreds of premium
partner sites across the Yahoo! Japan News network.
"We're extremely honored to gain the support of such an esteemed global partner
as Baidu," said Adam Singolda, founder and CEO of Taboola. "We believe that
discovery has massive growth potential in both existing and untapped markets
around the world, and we plan to grow this new category even further with Baidu
to help change the way people in China discover content they may like and never
knew existed."
Taboola's predictive technology analyzes hundreds of real-time signals
(including collaborative filtering, geography, social media trends, and more) to
deliver highly-personalized content recommendations. Its platform includes
sophisticated targeting capabilities for marketers, and first-of-its-kind
content optimization tools for publishers that are provided free of charge.
About Taboola
Taboola is the leading discovery platform, serving over 200 billion
recommendations to over 550 million unique visitors every month on some of the
Web's most innovative publisher sites, including USA TODAY, Business Insider,
Chicago Tribune, and The Weather Channel. Headquartered in New York City,
Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok.
Publishers, marketers, and agencies leverage Taboola to retain users on their
sites, monetize their traffic, and distribute their content to drive high-
quality audiences. Learn more at www.taboola.com and follow (at)taboola on Twitter.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a
technology-based media company, Baidu aims to provide the best and most
equitable way for people to find what they're looking for. In addition to
serving individual Internet search users, Baidu provides an effective platform
for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ
Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one
Class A ordinary share.
Media Contacts:
Tammy Blythe Goodman
Taboola
+1-646-215-5801
tammy.g(at)taboola.com
Kaiser Kuo
Baidu
+86-10-5992-4958
kaiser.kuo(at)baidu.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Taboola via GlobeNewswire
[HUG#1921962]
Unternehmensinformation / Kurzprofil:
Datum: 18.05.2015 - 11:00 Uhr
Sprache: Deutsch
News-ID 393878
Anzahl Zeichen: 6013
contact information:
Town:
New York, NY
Kategorie:
Business News
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