Ericsson simplifies video-on-demand services with new infrastructure solution
(Thomson Reuters ONE) -
* New solution and updates to Ericsson's Video Storage and Processing Platform
simplifies video-on-demand (VOD) expansion for TV service providers
* Enables seamless growth of any on-demand based service with a single, scale
out platform
* Responds to growing consumer desire for TV Anywhere on-demand including
trends towards binge watching, time-shifting and niche content viewing
Ericsson's 2015 ConsumerLab report finds that over 50 percent of people stream
video-on-demand (VOD) content each day, reflecting consumer shifts towards
convenient TV experiences that allow for binge watching and selective access to
shows. As a result, TV service providers are under pressure to deliver ever-
improving content, quality and features, and need to have the agile
infrastructure in place to respond quickly and innovatively to delight TV
consumers.
To address the technical challenges of expanding video services, Ericsson
(NASDAQ: ERIC) today unveils its VOD Infrastructure solution, which enables TV
service providers to seamlessly offer more to subscribers, without the need to
rip and replace legacy systems. Based on the Ericsson Video Storage and
Processing platform, the pure software infrastructure supports increased
streaming capacity and is able to achieve massive scale out of capacity and
architecture, helping TV service providers to develop a multipurpose platform
and bring real value to its audience base. The high performance nature of this
infrastructure gives it the power to handle additions ranging from VOD from any
device, delivered via cable or internet to catch-up TV, and live to VOD in all
formats up to Ultra high definition, depending on the needs of the provider.
Reduced storage requirements and integrated just-in-time packaging also mean
that services can be augmented to support a wider range of devices more cost
effectively. Use cases include:
* Dynamic Origin, a specialized video storage and processing platform that
processes input content to produce a different video playout format
* RTSP pump allowing delivery of VOD content to all devices including legacy
set top boxes leveraging the Content Delivery Network (CDN) as a source for
the content
* Master Video Library, making expansive libraries possible through
integration of transcoding on the same server stack
* Long Tail Server that streams long tail content directly to the end user
therefore eliminating edge cache contamination
Itai Tomer, Head of Cloud DVR, Ericsson, says: "The internet era of TV has
brought with it opportunities for TV service providers of all sizes, as long as
they adapt to the habits and preferences of their customers. To compete with
fierce competition from OTT providers, all forward-thinking players are looking
to offer new services such as catch up TV or start over TV. With our solution we
are addressing all levels of customers with unique configurations, and giving
them the ability to future proof themselves and grow as they see necessary."
The launch coincides with a host of recent updates to the Ericsson Video Storage
and Processing Platform, the all-software platform at the heart of the VOD
Infrastructure solution. With video processing enabled, all time and place-
shifting video services ranging from VOD to Catch-up to Cloud DVR are possible
utilizing a single platform. The latest update to this product enables newer
capabilities and tighter integration with other parts of the Ericsson portfolio
such as Mediaroom Reach, Media First and Media Delivery Network solutions, which
translates into lower cost and greater efficiencies to TV service providers. The
new features include support for subtitling of over-the-top (OTT) content, full
support for Ultra HD (4K)/HEVC services enabling streaming of high quality video
at lower bitrates and increased cost-savings, as well as CDN assisted delivery
of RTSP (real-time streaming protocol) and CBR (constant bit-rate) content.
Ericsson at IBC 2015
At IBC 2015 in Amsterdam we are showcasing solutions and services that empower
customers to put the connected consumer at center stage in the new internet era
of television. We'll show how this is achieved through the delivery of seamless
experiences, personalized discovery, immersive content, and constantly evolving
services.
Ericsson will highlight how it sets itself apart with a unique combination of
consumer insights, industry-leading portfolio, and global transformation
services that are together helping customers embrace the opportunities of the
Networked Society.
You can find us at IBC in Hall 1, Stand 1:D61. Follow us during the event using
(at)EricssonTV and join the discussion using #IBCshow.
For more information on Ericsson at IBC 2015, see here
NOTES TO EDITORS
Ericsson takes video to the cloud to enable the ultimate time-shifted TV
experience
Ericsson is the driving force behind the Networked Society - a world leader in
communications technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and society to
fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband
and the cloud - are enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180 countries, we
combine global scale with technology and services leadership. We support
networks that connect more than 2.5 billion subscribers. Forty percent of the
world's mobile traffic is carried over Ericsson networks. And our investments in
research and development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales
in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
PR Ericsson VOD infrastructure:
http://hugin.info/1061/R/1951306/709591.pdf
This announcement is distributed by GlobeNewswire on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via GlobeNewswire
[HUG#1951306]
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Datum: 11.09.2015 - 11:49 Uhr
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News-ID 419457
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